DIGITAL ASSET MANAGEMENT
Widen Appliance
Serving the Cross-Functional Demand for Digital Assets
Marketing and Creative departments have similar desires; simple access to digital assets. They each require use of digital assets for two different reasons.
- Marketing needs to distribute digital assets to the sales channels so the product can be accurately represented and promoted to the marketplace.
- Creative personnel need to use digital assets within their desktop applications to create images, brochures and advertisements.
Cross-Functional Demand Challenges
As a result of digital asset popularity across different departments, there are significant challenges associated to managing and accommodating the business requirements of each.
- Inconsistent representation of brand due to multiple locations of digital assets each serving a different purpose.
- Redundant work on similar projects; one designer may already be working on the exact same file that another designer is modifying while marketing may have already contracted an ad agency to create a similar file because of an immediate need.
- Designers need to work at local speeds because they are using desktop applications like Adobe® or Quark® to create projects.
- Marketing personnel need sales channels to have self-service access to digital assets over a secure internet connection otherwise they'll be bombarded with phone and email requests for images, logos, video, and other marketing materials.
- Neither department wants to spend time searching for digital assets because that is time not being spent on designing new collateral or marketing a new product.
Learn More
- About the Appliance
- Expanded Role of Software as a Service Providers
- High-Level DAM System Diagram
- Key Features of the Appliance
