Summit Stories: DAM as a revenue driver

by Nate Holmes, October 26, 2016

The sales team is on the front line of creating clients. They provide a personal touch to the voice and messaging of your company, specific to the buyer they are interacting with.  It’s critical that salespeople are equipped to communicate the value your company provides. Photographs and videos are critical assets that help communicate the ideas of your product and/or service.

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Topics: Widen Summit, Customer Stories

Summit Stories: Coordinating global marketing for one brand in 23 countries

by Nate Holmes, October 19, 2016

As a global brand, you don’t have one “global” audience. Your audience consists of multiple regional and local audiences. Within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration. When it happens, it’s a powerful tool to connecting your brand to your specific audiences.

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Topics: Marketing

Join us at the Widen Workshop LA and Henry Stewart DAM LA and achieve HERO status

by Melanie Olsen, October 14, 2016

Providing opportunities to connect and learn from other Widen customers is the most requested ask from our community of customers. Earlier this year, we started offering regional workshops as another way of connecting and strengthening the Widen community. The workshops provide a place for Widen customers to dive deep into on-the-spot system improvements and process changes as well as learn about future product advancements and new functionality.

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Topics: Events

Best of the 2016 Widen Summit

by Jake Athey, October 14, 2016

Every year, Widen hosts a Summit for our awesome clients. And although there’s no fee to attend, the event is rich in learning — for our clients and for us, too.

You might even say it’s an adventure!

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Topics: Events, Widen Summit

Summit stories: Their inspiration for a DAM move

by Nate Holmes, October 12, 2016

The journey for digital asset management (DAM) starts with the desire for your people to have access to the assets they need, when they need them. Roughly a third of our customers come from a different DAM system. The remaining two thirds are coming from scattered, unaccessible, or limiting systems. We’ve worked with organizations transitioning from boxes of CDs to internal servers to Dropbox to individual desktops. These systems can work for some things, but marketing and digital teams are coming to us more and more because their current systems aren’t working. The volume of assets being managed and the variety of audiences that need access to the assets becomes too much. They need a better way.

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Topics: Widen Summit, Customer Stories, DAM

DAM and your brand part 2: Promote your brand guidelines with digital asset management

by Nina Brakel-Schutt, October 6, 2016

The gateway to your organization’s brand

Which logo should I use? Where can I find it?
Do we say our product is “resilient” or “strong?”
Do we have a photograph of our product being “resilient?”
Why do I have to use this font?

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Topics: Marketing

DAM and your brand part 1: Inspire great marketing with great brand guidelines

by Nina Brakel-Schutt, October 6, 2016

Brand guidelines. Every marketing team knows they need them. But what exactly are they, and what should they include to make sure your brand is presented correctly?

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Topics: Marketing

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