Widen’s 2016 year in review

by Jake Athey, December 27, 2016

Customers, partners, friends, and colleagues, thank you for making 2016 another DAM good year! It’s community that fuels the Widen Experience, our vision for delivering marketing and content technology. We thank you for supporting that vision.

Just what is the Widen Experience? Watch our story for a little awakening.

For our year in review, we’d like to share some highlights from 2016 and then give you a preview of our plans for 2017.

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Topics: Culture & Company, Featured

What is “The Widen Experience?”

by Al Falaschi, December 15, 2016

A Google search for “digital asset management” will give you hundreds of vendors. Where do you start? Which vendor has what you need? What makes Widen different than other software solution providers? Why should I choose Widen? Our advisors field these questions every day, and our marketing team wanted to help answer them too. So, we embarked on a journey to capture the Widen Experience:

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Topics: Culture & Company, Featured

The essential guide to visual content marketing

by Jake Athey, December 12, 2016

Recently, I had the pleasure of co-presenting our webinar, The Essential Guide to Visual Content Marketing, with Peg Miller of the B2B Marketing Academy.

The webinar offered a deep dive into content strategy, and included trends and actionable tips to give an organization’s marketing efforts more horsepower. Since these strategies have become so critical to marketing and content pros, we wanted to share them here, too.

So, let’s get started with our essential guide to visual content marketing with an overview of what we’ll be talking about.

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Topics: Resources, Featured, Content, Marketing, DAM

Four challenges to tackle before jumping into creating content

by Nate Holmes, December 6, 2016

Andy Wang, former Digital Marketing Manager at World Kitchen, kicked off his Widen Summit 2016 presentation by saying, “Every company and organization has a challenge. How do we connect authentic stories to our consumers?” As marketers, we tend to gravitate to talking about ourselves and features of our products. But if we want to create deeper, more genuine connections with our consumers, we can’t just talk about ourselves.

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Topics: Customer Stories, Content

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