The state of connectivity for marketers and creatives: The future of connectivity

by Nina Brakel-Schutt, January 10, 2017

Thus far in this series, we’ve talked about connectivity research findings, as well as connectivity and DAM. In the final part of the series, we’ll examine the following question: Where will connectivity go into the future?

From the perspective of our research, the future of connectivity entails more data, more authenticity — and more community. Marketers will have to find the right common ground between digital and human experience.

Continue Reading

Topics: Resources, Marketing, DAM

Widen Workshop LA rounds out 2016

by Melanie Olsen, January 9, 2017

In 2016, we hosted three Widen Workshops: New York City in May, Chicago in July, and we finished the lineup by heading west to Los Angeles in November. During the Workshops, Widen admins spent the day sharing ideas and learning from each other, planning for future site optimization, and taking the next steps with their Widen Collective site. While we were in LA, we of course ate some great local food (street tacos, anyone?) and made sure to hold the Workshop in a big, open, and appropriately arty workspace right off Hollywood Boulevard in the heart of “show biz” (it was in the back room of an actual art shop).

Continue Reading

Topics: Events, DAM, Widen Workshops

The state of connectivity for marketers and creatives: Connectivity and DAM

by Jake Athey, January 6, 2017

In Part 1 of this series, we shared our research findings around connectivity for marketers and creatives. Here, in Part 2, we’re going to reveal the relationship between connectivity and digital asset management (DAM) software. After all, DAM is what Widen is best known for!

Continue Reading

Topics: Resources, Content, Marketing

Manufacturer can’t imagine life without Widen Collective

by Al Falaschi, January 5, 2017

Sharon Doan considers herself the “Jane of all trades” at Poly-Wood, a manufacturer of fine outdoor furniture based in Indiana, but she’s also one of the global admins of their digital asset management (DAM) system. Anything that deals with content, whether it be digital or print, goes through both Sharon and their DAM.

Continue Reading

Topics: Photography, Marketing, DAM, Video, Workflow

The state of connectivity for marketers and creatives: Research findings

by Nina Brakel-Schutt, January 4, 2017

Connectivity is something everyone experiences to some degree. At Widen, we talk about it often because we’re aware that connectivity affects our clients and our teams every day.

In this three-part series on connectivity for marketers and creatives, we’ll be discussing:

  1.     Connectivity research findings
  2.     Connectivity and digital asset management (DAM)
  3.     The future of connectivity

Before we get started with part 1 of the series, let’s begin with a baseline definition of connectivity.

Continue Reading

Topics: Resources, Content, Marketing

Mirren CEO Summit agency takeaways: How DAM can move business forward for agencies and their clients

by Nina Brakel-Schutt, January 3, 2017

It’s a new year, but I’m still reflecting on the Mirren CEO Summit I attended in Chicago in November. The Summit clearly pronounced unique challenges creative agencies face today, as they compete against internal creative services teams and business giants like Accenture or IBM who sell their own digital services. Accenture was actually named the #1 digital agency of 2016.

Continue Reading

Topics: Marketing, DAM, Advertising, Agencies

Are you ready for a DAM solution of your own? Get Started