What are the types of metadata fields?

by Brooke Emley, February 23, 2017

 
 
The Widen Collective offers ten different variations of metadata fields. This allows an admin to tailor each field to suit the desired input. Using a variety of metadata fields makes the tagging process more appealing to users and improves efficiency.
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Topics: DAM

The collective vision for the future of digital marketing today | Widen

by Jake Athey, February 21, 2017

 
The immersive marketing era builds on a solid DAM foundation.
 
Within the next year, today’s hot marketing concepts will become commonplace. Brands have already embraced big data, personalization, and customer experience. The old adage about serving the right content, to the right person, at the right time, on the right channel will no longer be exceptional. In the next five years, online marketing will evolve into an immersive experience. Powered by visual, audio, and tactile content, immersive marketing will blend physical and digital life. Consumers will live marketing rather than be “targets” of it.
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Topics: Marketing, DAM

Are you making the right investments in marketing technology?

by Nate Holmes, February 15, 2017


To make an impact for our organization, we look first to innovation. We look to introduce something novel, a new technology or a new process. Offering something new feels good. But is innovation the only way to make a positive impact?

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Topics: Marketing, DAM, MarTech

Sample questions for DAM user feedback survey

by Brooke Emley, February 13, 2017

A key to DAM maintenance is gathering user feedback on what’s working and what’s not.  A survey offers quick responses and an easy way to review and organize data while a focus group provides a more conversational opportunity for feedback. Below is a set of questions and some multiple choice options intended to elicit feedback from users and spur conversation about the system. We recommend choosing a question from each section or focusing on two to three sections at a time.

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Topics: DAM

Handy tips for better user engagement with email

by Brooke Emley, February 9, 2017

Email is a great way to maintain user engagement. It’s a quick method to notify users of new content, reinforce standards, introduce features, or elicit feedback. It also fosters the relationship between you and your users, so they become comfortable reaching out for help.

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Topics: DAM

Best-in-Class DAM Admin ROI

by Jake Athey, February 6, 2017

Welcome back to our digital asset management (DAM) ROI series!

In the first part of the series, we covered DAM ROI and the business case for DAM. In the second part of the series, we covered DAM ROI approaches and models

In our final installment of the series, we want to share some best-in-class DAM admin ROI, which is based on analysis of customers who responded to our 2016 Customer Satisfaction Survey — making up the representative sampling of the Widen Collective user community.

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Topics: DAM, Marketing Insights

How often should a DAM Admin...

by Brooke Emley, February 2, 2017

Regular maintenance is an important part of keeping a digital asset management (DAM) system operating efficiently and achieving user happiness. There are many different areas to maintain in a DAM system, and to make things more challenging, many DAM admins have other roles and responsibilities outside of managing the DAM system. We’ve prepared some guidelines on how often you should be spending time updating system dashboards, reviewing user lists, and archiving assets.

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Topics: DAM

DAM and marketing conferences we’ll be at in 2017

by Melanie Olsen, February 1, 2017

2017 marks a year of more dedicated one-on-one support from Widen, more Workshops and Widen community events, and a couple new conferences we’ll be attending for the first time.

We know that our community of customers has great stories to tell, and they’re stories that help other DAM practitioners learn and grow. We’ve made it a point to invite our customers to the table anytime we get an opportunity to speak because their stories help others to understand just how powerful technology can lift your process, connect your teams, and save time, sanity, brain power, and money. We’re proud that our customers are joining us throughout the year!

Check out our 2017 lineup. If we’re lucky enough to cross paths in the coming months, I encourage you to join us for dinner or pop over and give us a high-five or a fist bump. We love it! 

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Topics: Events, Widen Summit, Widen Workshops

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