Welcome back to our digital asset management (DAM) ROI series!
In our final installment of the series, we want to share some best-in-class DAM admin ROI, which is based on analysis of customers who responded to our 2016 Customer Satisfaction Survey — making up the representative sampling of the Widen Collective user community.
In the first part of this series, we covered DAM ROI: the business case for DAM, which focused on building the business case, top functional areas driving ROI, and customer ROI stories.
Today, we’re shifting our attention to the DAM ROI approaches and models we’ve collected and built over the years. These will help you along on your DAM journey — and help you build a strong case for DAM.
We did want to mention that there is some math involved with this … but don’t worry, we’ll keep it easy!
A hot topic for the new year is ROI. Actually, digital asset management (DAM) ROI is always a hot topic, which is why we decided to kick off the new year with a blog series on the subject!
This three-part series chronicles the information we discussed in our recent DAM ROI webinar, as follows:
In Part 1 of this series, we shared our research findings around connectivity for marketers and creatives. Here, in Part 2, we’re going to reveal the relationship between connectivity and digital asset management (DAM) software. After all, DAM is what Widen is best known for!
Customers, partners, friends, and colleagues, thank you for making 2016 another DAM good year! It’s community that fuels the Widen Experience, our vision for delivering marketing and content technology. We thank you for supporting that vision.
Just what is the Widen Experience? Watch our story for a little awakening.
For our year in review, we’d like to share some highlights from 2016 and then give you a preview of our plans for 2017.
The webinar offered a deep dive into content strategy, and included trends and actionable tips to give an organization’s marketing efforts more horsepower. Since these strategies have become so critical to marketing and content pros, we wanted to share them here, too.
So, let’s get started with our essential guide to visual content marketing with an overview of what we’ll be talking about.
Every year, Widen hosts a Summit for our awesome clients. And although there’s no fee to attend, the event is rich in learning — for our clients and for us, too.
You might even say it’s an adventure!
What is intelligent content?
As the name implies, it’s got to be smart, right? But beyond that, things may not be as clear.
Today, we’ll be sharing some of our learnings and philosophies revolving around intelligent content strategies and their relevance to the modern marketer. In addition to good, clear information, we’ll also give you opportunities to clarify your organization’s strategy with a little bit of homework, which in the long run will make your content marketing process easier, more efficient — and more successful.
In Part 1 of our Capitalizing on DAM trends series, we talked about content and experiences. In part 2, we covered agile marketing and speed to market.
In our third installment of the series, we’re going to focus on how your DAM content marketing hub puts the power of content analytics and marketing insights right at your fingertips.
But first, let’s quickly define content analytics and Widen’s Insights …