Jake Athey

Jake Athey

I’m Jake Athey+ and I’ve been with Widen since May 2004. I work with a variety of marketing people, marketing technologies and marketing practices every day. That might sound a bit mundane, but if you’re reading my blog you know better! We are in the most exciting time to be in marketing. I’m privileged to be the user and administrator of several popular marketing technologies including customer relationship management, campaign management, digital asset management, email marketing, blogging, and social media management platforms. (If you’ve landed on my blog on purpose, I’m sure you can relate to some the same challenges and experiences...) While the abundance of marketing channels and globalization continue to be key challenges for every organization, the amount and types of digital content is rising exponentially as new marketing channels emerge. This makes effective management and efficient use of content critical to maximizing return on marketing investments. My blog focuses on the technologies that allow marketing departments to capture, store, retrieve, manage and apply digital content. Here, you’ll find commentary and resources about digital asset management, marketing trends, news and events with Widen and the world around us.

Recent posts by Jake Athey:

The state of connectivity for marketers and creatives: Connectivity and DAM

by Jake Athey, January 6, 2017

In Part 1 of this series, we shared our research findings around connectivity for marketers and creatives. Here, in Part 2, we’re going to reveal the relationship between connectivity and digital asset management (DAM) software. After all, DAM is what Widen is best known for!

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Topics: Resources, Content, Marketing

Widen’s 2016 year in review

by Jake Athey, December 27, 2016

Customers, partners, friends, and colleagues, thank you for making 2016 another DAM good year! It’s community that fuels the Widen Experience, our vision for delivering marketing and content technology. We thank you for supporting that vision.

Just what is the Widen Experience? Watch our story for a little awakening.

For our year in review, we’d like to share some highlights from 2016 and then give you a preview of our plans for 2017.

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Topics: Culture & Company, Featured

The essential guide to visual content marketing

by Jake Athey, December 12, 2016

Recently, I had the pleasure of co-presenting our webinar, The Essential Guide to Visual Content Marketing, with Peg Miller of the B2B Marketing Academy.

The webinar offered a deep dive into content strategy, and included trends and actionable tips to give an organization’s marketing efforts more horsepower. Since these strategies have become so critical to marketing and content pros, we wanted to share them here, too.

So, let’s get started with our essential guide to visual content marketing with an overview of what we’ll be talking about.

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Topics: Resources, Featured, Content, Marketing, DAM

Best of the 2016 Widen Summit

by Jake Athey, October 14, 2016

Every year, Widen hosts a Summit for our awesome clients. And although there’s no fee to attend, the event is rich in learning — for our clients and for us, too.

You might even say it’s an adventure!

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Topics: Events, Widen Summit

Intelligent Content Strategies for the Modern Marketer

by Jake Athey, September 20, 2016

What is intelligent content?

As the name implies, it’s got to be smart, right? But beyond that, things may not be as clear.

Today, we’ll be sharing some of our learnings and philosophies revolving around intelligent content strategies and their relevance to the modern marketer. In addition to good, clear information, we’ll also give you opportunities to clarify your organization’s strategy with a little bit of homework, which in the long run will make your content marketing process easier, more efficient — and more successful.

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Topics: Content, Marketing

Capitalizing on DAM trends in MARTECH, part 3: content analytics and marketing insights

by Jake Athey, July 28, 2016

In Part 1 of our Capitalizing on DAM trends series, we talked about content and experiences. In part 2, we covered agile marketing and speed to market.

In our third installment of the series, we’re going to focus on how your DAM content marketing hub puts the power of content analytics and marketing insights right at your fingertips.

But first, let’s quickly define content analytics and Widen’s Insights …

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Topics: Marketing Insights, Content Analytics, Big Data

Widen launches digital asset management integration with Salesforce

by Jake Athey, July 27, 2016

The new Widen Collective digital asset management integration with Salesforce enables users to access sales and marketing content inside accounts, contacts and opportunities.

Widen is proud to announce a new Salesforce Connector for the world’s #1 CRM. Salespeople can now search for Widen Collective assets in Salesforce, making it easy to share up-to-date marketing and sales collateral as they work with accounts, contacts and opportunities.

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Topics: Product Updates

Capitalizing on DAM trends in MarTech, part 2: agile marketing

by Jake Athey, July 22, 2016

In part 1 of this series, we examined how digital asset management (DAM) is the content marketing hub for all your content and experiences across marketing technologies.

In part 2, we’ll look at ways DAM can increase your marketing agility — also referred to as agile marketing — by streamlining processes for internal teams and improving speed to market with core business process and content deliverables.

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Topics: MarTech, Integrations

Capitalizing on DAM trends in MarTech, part 1: content and experiences

by Jake Athey, July 22, 2016

These days, it’s critical for your digital asset management (DAM) software to play nice with your other mission-critical marketing technologies, or MarTech tools.

Luckily, when you’re using a DAM system like the Widen Collective, there are several ways to extend assets via integrations and extensions that leverage your central source of truth.

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Topics: MarTech, Integrations

Data and collaboration: The case for a central source of truth

by Jake Athey, June 30, 2016

On June 16, I had the honor of serving on a webinar panel hosted by G2 Crowd, an outstanding business software review platform. Inspired by G2 Crowd’s recent study, “Solving Common Business Problems,” my fellow panelists and I discussed some of the top challenges that affect marketing and sales, the workforce, and the entire enterprise.

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Topics: Marketing

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