Jake Athey

Jake Athey

I’m Jake Athey+ and I’ve been with Widen since May 2004. I work with a variety of marketing people, marketing technologies and marketing practices every day. That might sound a bit mundane, but if you’re reading my blog you know better! We are in the most exciting time to be in marketing. I’m privileged to be the user and administrator of several popular marketing technologies including customer relationship management, campaign management, digital asset management, email marketing, blogging, and social media management platforms. (If you’ve landed on my blog on purpose, I’m sure you can relate to some the same challenges and experiences...) While the abundance of marketing channels and globalization continue to be key challenges for every organization, the amount and types of digital content is rising exponentially as new marketing channels emerge. This makes effective management and efficient use of content critical to maximizing return on marketing investments. My blog focuses on the technologies that allow marketing departments to capture, store, retrieve, manage and apply digital content. Here, you’ll find commentary and resources about digital asset management, marketing trends, news and events with Widen and the world around us.

Recent posts by Jake Athey:

Share your brand’s stories and assets with Widen Portals

by Jake Athey, March 28, 2017

New branded Portals enable marketers to curate and share assets with specific groups and track how the content is used

We’ve officially unveiled Portals, a new way to share and track content stored in Widen Collective. Portals enable marketers to curate sets of assets for dealers, franchisees, agencies, and other partners who tell their brand stories.

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Topics: Product Updates, Portals

Portals contest 2017

by Jake Athey, March 20, 2017

We want to share more great examples and inspirations with all of you, so we're holding a little contest. You get to learn by doing. Everyone gets to learn by seeing new ways to share assets using Portals.

Build a new portal and share it with us at marketing@widen.com and we’ll send you a $10 Amazon.com gift card for building a complete portal. The Widen team will vote on our favorite portal and announce the winner of a new Apple TV on April 18.

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Topics: Customer Stories, Announcements

The collective vision for the future of digital marketing today | Widen

by Jake Athey, February 21, 2017

 
The immersive marketing era builds on a solid DAM foundation.
 
Within the next year, today’s hot marketing concepts will become commonplace. Brands have already embraced big data, personalization, and customer experience. The old adage about serving the right content, to the right person, at the right time, on the right channel will no longer be exceptional. In the next five years, online marketing will evolve into an immersive experience. Powered by visual, audio, and tactile content, immersive marketing will blend physical and digital life. Consumers will live marketing rather than be “targets” of it.
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Topics: Marketing, DAM

Best-in-Class DAM Admin ROI

by Jake Athey, February 6, 2017

Welcome back to our digital asset management (DAM) ROI series!

In the first part of the series, we covered DAM ROI and the business case for DAM. In the second part of the series, we covered DAM ROI approaches and models

In our final installment of the series, we want to share some best-in-class DAM admin ROI, which is based on analysis of customers who responded to our 2016 Customer Satisfaction Survey — making up the representative sampling of the Widen Collective user community.

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Topics: DAM, Marketing Insights

DAM ROI: Approaches and models

by Jake Athey, January 31, 2017

In the first part of this series, we covered DAM ROI: the business case for DAM, which focused on building the business case, top functional areas driving ROI, and customer ROI stories.

Today, we’re shifting our attention to the DAM ROI approaches and models we’ve collected and built over the years. These will help you along on your DAM journey — and help you build a strong case for DAM.

We did want to mention that there is some math involved with this … but don’t worry, we’ll keep it easy!

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Topics: DAM, Marketing Insights, Content Analytics

DAM ROI: the business case for DAM

by Jake Athey, January 23, 2017

A hot topic for the new year is ROI. Actually, digital asset management (DAM) ROI is always a hot topic, which is why we decided to kick off the new year with a blog series on the subject!

This three-part series chronicles the information we discussed in our recent DAM ROI webinar, as follows:

  • Part 1 — The business case for DAM, which includes information on:
    • Building the business case
    • Top functional areas driving ROI
    • Customer ROI stories
  • Part 2 — DAM ROI approaches and models
  • Part 3 — DAM admin ROI
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Topics: Customer Stories, DAM

The state of connectivity for marketers and creatives: Connectivity and DAM

by Jake Athey, January 6, 2017

In Part 1 of this series, we shared our research findings around connectivity for marketers and creatives. Here, in Part 2, we’re going to reveal the relationship between connectivity and digital asset management (DAM) software. After all, DAM is what Widen is best known for!

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Topics: Resources, Content, Marketing

Widen’s 2016 year in review

by Jake Athey, December 27, 2016

Customers, partners, friends, and colleagues, thank you for making 2016 another DAM good year! It’s community that fuels the Widen Experience, our vision for delivering marketing and content technology. We thank you for supporting that vision.

Just what is the Widen Experience? Watch our story for a little awakening.

For our year in review, we’d like to share some highlights from 2016 and then give you a preview of our plans for 2017.

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Topics: Culture & Company, Featured

The essential guide to visual content marketing

by Jake Athey, December 12, 2016

Recently, I had the pleasure of co-presenting our webinar, The Essential Guide to Visual Content Marketing, with Peg Miller of the B2B Marketing Academy.

The webinar offered a deep dive into content strategy, and included trends and actionable tips to give an organization’s marketing efforts more horsepower. Since these strategies have become so critical to marketing and content pros, we wanted to share them here, too.

So, let’s get started with our essential guide to visual content marketing with an overview of what we’ll be talking about.

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Topics: Resources, Featured, Content, Marketing, DAM

Best of the 2016 Widen Summit

by Jake Athey, October 14, 2016

Every year, Widen hosts a Summit for our awesome clients. And although there’s no fee to attend, the event is rich in learning — for our clients and for us, too.

You might even say it’s an adventure!

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Topics: Events, Widen Summit

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