Mark Pajari

Mark Pajari

Color Quality Manager at Widen

Recent posts by Mark Pajari:

Who needs DAM? If you’re shooting 10,000 photos of a beetle, you probably do.

by Mark Pajari, May 9, 2016

Sorry to bug you... But when I came across the Microsculpture project from UK photographer Levon Biss and his exhibit at the Oxford University Museum of Natural History, I said to myself, “What a great visual arts story about a man that is so passionate about his work!”. It's a story about a project that encompasses a wide range of disciplines from science (entomology), photography, microscopy, digital imaging, digital asset management, color management, and large format printing.

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Topics: Photography, Creative, DAM

Ink: Where Art, Science and Manufacturing Collide

by Mark Pajari, April 22, 2016

You probably know that it takes four colors of ink to make a photo come to life on a printing press - cyan, magenta, yellow and black. But do you know how that ink came to life?

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Topics: Creative, Marketing

Make better edits with a RAW photo workflow

by Mark Pajari, March 10, 2016

If you’re shooting, you should be capturing your photos in RAW format. It gives you much greater capabilities to edit images, allowing you to produce vibrant, attention-getting visuals for marketing materials.

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Topics: Resources, Photography, Creative

16 tips to take better marketing photos with your smartphone camera

by Mark Pajari, March 4, 2015

“The best camera is the one that you have with you.” - Chase Jarvis

“Why can’t we just call it a smartcamera, not a smartphone. I mean who makes phone calls anymore?” - Me

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Topics: Photography, Creative

What does the color in your logo say about your brand?

by Mark Pajari, January 24, 2014


What does red make you think about?
Does blue make you feel peaceful or stable?
When you see yellow, do you think warm, happy thoughts?

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Topics: Photography, Creative

Color Management with PDF Workflow Standards: From the 2012 PIA Color Manangement Conference

by Mark Pajari, February 5, 2013

At the recently concluded PIA Color Management Conference in Scottsdale AZ, Dov Isaacs, Principal Scientist with Adobe Systems, reviewed where we are and where we've been with PDF workflows…

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Topics: Photography, Creative, Marketing

Advanced RGB Workflows: From the 2012 PIA Color Management Conference

by Mark Pajari, January 28, 2013

PIA Color Management Conference - Advanced RGB Workflows

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Topics: Photography, Creative

Future Trends: From the 2012 PIA Color Management Conference

by Mark Pajari, January 25, 2013

PIA Color Management Conference - Future Trends

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Topics: Photography, Creative

Call me Mr. Biv

by Mark Pajari, July 13, 2012

What do x-rays, Ray Romano, and the Tampa Bay Rays have in common?

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Topics: Creative

The Challenge of Fine Jewelry Reproduction

by Mark Pajari, March 29, 2012

"Accept the challenges so that you can feel the exhilaration of victory." - George S. Patton

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Topics: Creative

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