Nina Brakel-Schutt

Hi there, I’m Nina Brakel-Schutt+. I’m the Business Development & Brand Strategist for Widen. My work with Widen began at the start of 2012 after spending the last 20 years working in brand strategy and integrated marketing communications on the agency side in Chicago, helping large and small companies strengthen and communicate their brands. For six years, I served as a Managing Partner of my own brand consulting firm, Identity 3.0. I’ve also been an adjunct professor of marketing at DePaul University. My client experience spans many industries with organizations like Allstate, Lund International, Aptar Group, WMS Gaming, General Electric, and Rush University.

Recent posts by Nina Brakel-Schutt:

The state of connectivity for marketers and creatives: The future of connectivity

by Nina Brakel-Schutt, January 10, 2017

Thus far in this series, we’ve talked about connectivity research findings, as well as connectivity and DAM. In the final part of the series, we’ll examine the following question: Where will connectivity go into the future?

From the perspective of our research, the future of connectivity entails more data, more authenticity — and more community. Marketers will have to find the right common ground between digital and human experience.

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Topics: Resources, Marketing, DAM

The state of connectivity for marketers and creatives: Research findings

by Nina Brakel-Schutt, January 4, 2017

Connectivity is something everyone experiences to some degree. At Widen, we talk about it often because we’re aware that connectivity affects our clients and our teams every day.

In this three-part series on connectivity for marketers and creatives, we’ll be discussing:

  1.     Connectivity research findings
  2.     Connectivity and digital asset management (DAM)
  3.     The future of connectivity

Before we get started with part 1 of the series, let’s begin with a baseline definition of connectivity.

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Topics: Resources, Content, Marketing

Mirren CEO Summit agency takeaways: How DAM can move business forward for agencies and their clients

by Nina Brakel-Schutt, January 3, 2017

It’s a new year, but I’m still reflecting on the Mirren CEO Summit I attended in Chicago in November. The Summit clearly pronounced unique challenges creative agencies face today, as they compete against internal creative services teams and business giants like Accenture or IBM who sell their own digital services. Accenture was actually named the #1 digital agency of 2016.

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Topics: Marketing, DAM, Advertising, Agencies

DAM and your brand part 2: Promote your brand guidelines with digital asset management

by Nina Brakel-Schutt, October 6, 2016

The gateway to your organization’s brand

Which logo should I use? Where can I find it?
Do we say our product is “resilient” or “strong?”
Do we have a photograph of our product being “resilient?”
Why do I have to use this font?

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Topics: Marketing

DAM and your brand part 1: Inspire great marketing with great brand guidelines

by Nina Brakel-Schutt, October 6, 2016

Brand guidelines. Every marketing team knows they need them. But what exactly are they, and what should they include to make sure your brand is presented correctly?

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Topics: Marketing

10 easy ways to brand your Widen Collective DAM system

by Nina Brakel-Schutt, August 16, 2016

Your brand is a living, breathing, evolving thing. It delivers a promise and, as such, it has equity. It’s also one of the only true differentiators your company has, so don’t let it fragment into a bunch of different stories when a digital asset management (DAM) solution can keep it all together.

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Topics: Resources, Featured, Marketing

The structural components of digital asset management that are essential to managing your brand

by Nina Brakel-Schutt, July 25, 2016

Brand management is a hot topic for businesses today. That’s because your brand isn’t just a logo, but a perception people have of your organization based on every interaction they have with you. As such, there’s a dollar value associated with the mismanagement of your brand. Poorly managed brands can contribute to lower sales, lower client retention, and slowed overall growth of your business.

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Topics: Marketing, DAM

2016 In-House Creative Industry Report points to digital asset management (DAM) as a high impact tool for creatives

by Nina Brakel-Schutt, June 27, 2016

The 2016 In-House Creative Services Report is here! And it shows that creatives are increasingly in need of ways to manage their organization’s brand assets, especially when they’re competing for creative dollars, showing they’re a well-run business within a business, and proving their creative ROI. It’s no surprise then, that digital asset management (DAM) has become a mission-critical tool for creatives to provide more value. In fact, 49% of the creative teams surveyed in the report are using DAM systems today.
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Topics: Creative, Content

Migrating from an existing DAM system to Widen DAM

by Nina Brakel-Schutt, June 6, 2016

Whether you are currently using an installed DAM solution or a hosted solution, Widen can create a migration path from your current DAM solution to The Widen Media Collective. Your team has probably spent years collecting and organizing files and building metadata, so the data in your current system is essential groundwork for transitioning to Widen. We have in-depth experience importing data from other systems and have streamlined the process over the years.
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Topics: Resources

Being a Widen DAMster: An interview with Kelsey Bawel, Selection Archivist at Kelley School of Business

by Nina Brakel-Schutt, May 23, 2016

Kelsey Bawel is the Selection Archivist at Kelley School of Business in Indiana. After receiving her undergraduate degree in History and International Studies from Taylor University, she obtained her MLIS (Master of Library and Information Science) as well as a MA in Public History from Indiana University, Indianapolis.

Kelsey currently works part-time as a dedicated digital asset manager for the Kelley School of Business. We recently sat down with Kelsey to talk about her role there.

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Topics: Photography, Marketing, Higher Education, DAM, Workflow

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