Last week, Facebook responded to concerns surrounding the reach that some Pages were getting in their audiences' news feeds. It did so, in part, by laying out the four major factors that help determine a Page's reach. According to this TechCrunch piece, they are:
- If you interacted with an author’s posts before: If you Like every post by a Page that Facebook shows you, it will show you more from that Page.
- Other people’s reactions to a specific post: If everyone else on Facebook shown a post ignores it or complains, it’s less likely to show you that post.
- Your interaction with posts of the same type in the past: If you always Like photos, there’s a better chance you’ll see a photo posted by a Page.
- Complaints: If that specific post has received complaints by other users who have seen it, or the Page who posted it has received lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012.
Chances are that if you're reading this blog and interested in digital asset management software, you don't have much reason to be concerned about that last point. The key thing to take away from this is that, especially on Facebook, engagement matters. The degree to which you engage with any one person has a very real, deliberate and calculated riplpe effect across all of your YouTube audience. Your posts need to be designed to not only get people's attention, but also to move them to some kind of action within Facebook, be it a "like," comment or share.
If there's any one reason that DAM matters to the success of your efforts on Facebook, this is it. Just about everything you share on Facebook — whether it's blog posts, video, or anything else — should include one of your assets in the preview. Using Widen Media Collective intelligently will help ensure that your content creators can easily find the most engaging images and other media to include in the stuff you share in social media.
For instance, taking Facebook's reach algorithms into account when you decide which assets to "star" might help ensure your bloggers use the most engaging stuff to illustrate their posts. You can also use DAM to make sure that users who post video to YouTube have easy access to the best custome preview images (thus ensuring you're represented as you intended when those YouTube videos are shared via Facebook).
Take a look at our DAM software demo options and let us know how you think Widen Media Collective might help you take your Facebook page's performance to the next level.