Best-in-Class DAM Admin ROI

by Jake Athey, February 6, 2017

Welcome back to our digital asset management (DAM) ROI series!

In the first part of the series, we covered DAM ROI and the business case for DAM. In the second part of the series, we covered DAM ROI approaches and models

In our final installment of the series, we want to share some best-in-class DAM admin ROI, which is based on analysis of customers who responded to our 2016 Customer Satisfaction Survey — making up the representative sampling of the Widen Collective user community.

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Topics: DAM, Marketing Insights

How often should a DAM Admin...

by Brooke Emley, February 2, 2017

Regular maintenance is an important part of keeping a digital asset management (DAM) system operating efficiently and achieving user happiness. There are many different areas to maintain in a DAM system, and to make things more challenging, many DAM admins have other roles and responsibilities outside of managing the DAM system. We’ve prepared some guidelines on how often you should be spending time updating system dashboards, reviewing user lists, and archiving assets.

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Topics: DAM

DAM and marketing conferences we’ll be at in 2017

by Melanie Olsen, February 1, 2017

2017 marks a year of more dedicated one-on-one support from Widen, more Workshops and Widen community events, and a couple new conferences we’ll be attending for the first time.

We know that our community of customers has great stories to tell, and they’re stories that help other DAM practitioners learn and grow. We’ve made it a point to invite our customers to the table anytime we get an opportunity to speak because their stories help others to understand just how powerful technology can lift your process, connect your teams, and save time, sanity, brain power, and money. We’re proud that our customers are joining us throughout the year!

Check out our 2017 lineup. If we’re lucky enough to cross paths in the coming months, I encourage you to join us for dinner or pop over and give us a high-five or a fist bump. We love it! 

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Topics: Events, Widen Summit, Widen Workshops

DAM ROI: Approaches and models

by Jake Athey, January 31, 2017

In the first part of this series, we covered DAM ROI: the business case for DAM, which focused on building the business case, top functional areas driving ROI, and customer ROI stories.

Today, we’re shifting our attention to the DAM ROI approaches and models we’ve collected and built over the years. These will help you along on your DAM journey — and help you build a strong case for DAM.

We did want to mention that there is some math involved with this … but don’t worry, we’ll keep it easy!

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Topics: DAM, Marketing Insights, Content Analytics

Applying the scientific method to marketing analytics

by Nate Holmes, January 25, 2017

Have you ever opened the analytics section of an application and wondered, “What do I do with this?” Maybe you feel a little anxiety building because you have all this data but don’t know how to turn it into something useful for your team. Or people ask you in meetings, “What does analytics tell us?” If you have that analytics page open right now, close the app, and let’s explore how to gain insight from your data.

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Topics: DAM, Marketing Insights, Content Analytics

DAM ROI: the business case for DAM

by Jake Athey, January 23, 2017

A hot topic for the new year is ROI. Actually, digital asset management (DAM) ROI is always a hot topic, which is why we decided to kick off the new year with a blog series on the subject!

This three-part series chronicles the information we discussed in our recent DAM ROI webinar, as follows:

  • Part 1 — The business case for DAM, which includes information on:
    • Building the business case
    • Top functional areas driving ROI
    • Customer ROI stories
  • Part 2 — DAM ROI approaches and models
  • Part 3 — DAM admin ROI
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Topics: Customer Stories, DAM

The state of connectivity for marketers and creatives: The future of connectivity

by Nina Brakel-Schutt, January 10, 2017

Thus far in this series, we’ve talked about connectivity research findings, as well as connectivity and DAM. In the final part of the series, we’ll examine the following question: Where will connectivity go into the future?

From the perspective of our research, the future of connectivity entails more data, more authenticity — and more community. Marketers will have to find the right common ground between digital and human experience.

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Topics: Resources, Marketing, DAM

Widen Workshop LA rounds out 2016

by Melanie Olsen, January 9, 2017

In 2016, we hosted three Widen Workshops: New York City in May, Chicago in July, and we finished the lineup by heading west to Los Angeles in November. During the Workshops, Widen admins spent the day sharing ideas and learning from each other, planning for future site optimization, and taking the next steps with their Widen Collective site. While we were in LA, we of course ate some great local food (street tacos, anyone?) and made sure to hold the Workshop in a big, open, and appropriately arty workspace right off Hollywood Boulevard in the heart of “show biz” (it was in the back room of an actual art shop).

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Topics: Events, DAM, Widen Workshops

The state of connectivity for marketers and creatives: Connectivity and DAM

by Jake Athey, January 6, 2017

In Part 1 of this series, we shared our research findings around connectivity for marketers and creatives. Here, in Part 2, we’re going to reveal the relationship between connectivity and digital asset management (DAM) software. After all, DAM is what Widen is best known for!

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Topics: Resources, Content, Marketing

Manufacturer can’t imagine life without Widen Collective

by Al Falaschi, January 5, 2017

Sharon Doan considers herself the “Jane of all trades” at Poly-Wood, a manufacturer of fine outdoor furniture based in Indiana, but she’s also one of the global admins of their digital asset management (DAM) system. Anything that deals with content, whether it be digital or print, goes through both Sharon and their DAM.

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Topics: Photography, Marketing, DAM, Video, Workflow

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