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Release: Laughlin Constable and Wisconsin Department of Tourism to bring Widen digital asset management into their communications workflows

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Widen Enterprises' Software-as-a-Service DAM now aids in the marketing processes of two state tourism offices.

Welcome Laughlin Constable and Wisconsin TourismFOR IMMEDIATE RELEASE

MADISON – Widen Enterprises, a Madison-based provider of digital asset management solutions (Widen Media Collective), has been chosen by Laughlin Constable to meet the agency’s DAM software needs in serving the Wisconsin Department of Tourism.

Laughlin Constable, with offices in Chicago, Milwaukee and New York City, has been providing integrated marketing for over 35 years.

The Wisconsin Department of Tourism markets the state as the Midwest’s premier travel destination, executing industry-leading marketing programs and establishing strategic partnerships.

“We’re proud of the fact that we’ve gained the trust of organizations all over the world thanks to our stellar customer service and high-caliber software,” said Widen CEO Matthew Gonnering. “Still, there’s a special satisfaction that comes from helping our Wisconsin neighbors become leaner, meaner marketing machines.”

That Badger State connection, along with the strength of Media Collective, helped make the decision just a little easier for the people at Laughlin.

“We knew the system that was currently in use was archaic,” said Laughlin Constable Vice President of Public Relations Lisa Todd. “It only included still images, but we wanted it all – photos, video and logos - in one spot. This was a good opportunity to enhance what we have and not break the bank.”

Having things in “one spot” is important, but Widen Media Collective also ensures that users can easily find the right assets no matter how large a digital media library grows.

“The searching within the DAM system allows users to easily browse through files or pinpoint the exact file they need. Users can choose a category to browse through images and filter down based on criteria that fits their needs. They can also enter multiple search terms for what they need and add filtering to pinpoint the right brand assets. Having many ways to search for assets is part of what allows our DAM software to be used by organizations of so many different kinds,” said Widen Software Development and Infrastructure Manager Deanna Ballew.

In addition, Todd found that Media Collective’s intuitive organization tools were instrumental to the decision that Widen was the best fit.

“Having all assets organized and tagged with key words makes the Widen system really easy to use and that will be key as we transition to the new system,” she said.

About Laughlin Constable

Laughlin Constable, with offices in Chicago, Milwaukee and New York City, has been providing integrated marketing for over 35 years. The agency’s Full Circle Branding services include strategic planning and brand strategy; primary and secondary research; identity development and design; media planning and buying; digital design and development; public relations services; social media and community management; and award-winning creative strategy, content and execution for all of the above, in all media channels. Laughlin Constable clients include a who's who of American brands, such as Harley-Davidson, MillerCoors, Wisconsin Dept. of Tourism, GE Healthcare, Pfizer, Bridgestone/Firestone Retail Operations, Bon-Ton Stores and Lung Cancer Alliance.

About the Wisconsin Department of Tourism

The mission of the Wisconsin Department of Tourism is to market the state as the Midwest’s premier travel destination by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at www.travelwisconsin.com.

About Widen Enterprises, Inc.

Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit www.widen.com.

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