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The HTML5 Video Reality TV Show - How it will affect digital asset management?

People who deal with putting video on websites are closely watching the developing reality tv series revolving around HTML5 video. Here are the things that I am watching as they will most definitely affect how Digital Asset Management and Video asset management systems ingest, manage and distribute video assets. Since video support in html5 is dependent on the browser, I will look at this from the different major browser choices:

1. Internet Explorer (60% market share) - Microsoft owned. Has recently put their support behind H.264. Will not support Ogg Theora, and popular opinion has them not supporting VP8 if Google makes it open source. Seemingly has given up on Silverlight and VC1 as a web standard codec. But is a major player because of it's browsers market share.

2. Firefox (25% market share) - Only supports open source royalty free standards. Will not support H.264. Currently supports Ogg Theora and there is a good chance it will back VP8 if it goes open source. Firefox is a major player because of its browser market share.

3. Google Chrome (7% market share) - Currently supports both Ogg Theora, and H.264. Acquired the VP8 codec from it's purchase of On2 Technologies. Has been rumored to announce VP8 going open source/royalty free in May 2010. Google is a major player for two reasons. It owns YouTube which is the largest source of online video,.....by a very wide margin. And it owns the VP8 codec. While Chrome only has a 7% market share, Google controls the largest segment of viewers with YouTube. Imagine if YouTube dropped H.264 in favor of VP8...???

4. Safari - (5% market share) - Supports H.264. Owns H.264 through the licensing body MPEG LA, of which it is a member. While Safari's market share is next to nothing, Apple is a major player because most online content is currently in H.264, and lest we not mention that they have ridiculous amount of influence due to their domination in the mobile devices category with the iPhone and iPad. Steve Jobs recently mentioned being behind "open standards." This will be put to the test if Google open sources VP8.

Over the next 6-12 months,....all of this will be thrown into a pot, cooked, stirred, and shaken up. What comes out is why everyone is watching this like a car crash. Until something works itself out, Flash is still king, and the only thing that works on everything, (Whoops, except the iPad/iPhone).

Digital asset management and video asset management systems, for now, will add these as additional parameters. It may be a while before we can start deleting and simplifying.

Comments for The HTML5 Video Reality TV Show - How it will affect digital asset management?

Name: Matt Anderson
Time: Wednesday, May 5, 2010

Excellent article Al. Sure will be interesting to see how this unfolds. Part of me wants flash out of the picture.

Name: Eric Jones
Time: Monday, May 10, 2010

Come on Al, Microsoft giving up on SIlverlight and VC-1 for HTML 5 are you joking or do you just not know what is going on. Silverlight which is based technically on a GUI language called XAML is what Microsoft is betting the entire store on according to Steve Balmer. XAML is now being used across all the Microsoft products lines including Windows 7, Office 2010, Visual Studio, CRM, Servers, etc. The upcoming Windows Phone 7 will also be based on XAML programming. At NAB Microsoft announced that manufacturers will be embedding Silverlight and .NET in television. Do you really think that they are going to scrape all those products and write them in HTML 5 ? Do you think HTML5 can even handle that level of software development ? Know what you are talking about before you write it.

Name: Eric Jones
Time: Tuesday, May 11, 2010

To put it nicely this guy doesn’t really know what he is talking about. He is a real clown. Apple doesn’t own H.264 they only have 1 patent that is part of the spec. Microsoft has 70 patents used in H.264. And has supported H.264 in Silverlight for 2 years now. You can see the patent list here: http://www.mpegla.com/main/programs/avc/Documents/avc-att1.pdf VC1 is a web standard codec and it is also licensed under MPEG LA not Microsoft see link: http://www.mpegla.com/main/programs/VC1/Pages/Intro.aspx Silverlight is part of the XAML programming language not a video codec. XAML is not only used for Silverlight but it is also part of all of Microsoft’s GUIs, Windows 7, Office 2010, Visual Studio, Dynamic CRM, etc. all use XAML. I don’t see Microsoft using HTML5 for their next gen products . HTML5 could not even handle being a high end Operating System. Nothing is going to really happen over the next 6 – 12 months. HTML5 will not be completed for a least another 18 months. Don’t know who this guy is but he is a real joke compared to the more serious and accurate bloggers.

Name: Al Falaschi
Time: Tuesday, May 11, 2010

I will respectfully respond rather than calling you names. You are correct, Silverlight is not a codec, nor did I say it was one. Looking back at the sentence I wrote, I could have written it more clearly. I was only speaking of VC1 as a web standard codec. You are also correct that Apple does not "own" H.264 in its entirety. It owns a share in the licensing pool that manages H.264. Again, I could have written it more clearly, but my point still stands that Apple, due to its "part ownership," has something to gain if H.264 were to become the standard. It's not just for the good of the internet, puppies and rainbows. They've got a hand in the cookie jar. My blog is specifically about online video...and I don't see Silverlight "gaining" traction as a standard in that area. All of these types of solutions will have a particular niche they will serve, and serve well. It is gaining slowly now (but is still way behind flash), but I anticipate an open non-proprietary solution to come along and replace it. Could be wrong, but it's my blog, and my opinion.

Name: Al Falaschi
Time: Wednesday, January 12, 2011

I believe I wrote "Imagine if YouTube dropped H.264 in favor of VP8..." At the time I wrote this, VP8 had yet to be renamed WebM, but take a look at this: http://blog.chromium.org/2011/01/html-video-codec-support-in-chrome.html I know there there is a difference between Google dropping H.264 in Chrome, and Google dropping H.264 in YouTube....but is this a sign of what's to come?

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