Mirren CEO Summit agency takeaways: How DAM can move business forward for agencies and their clients

by Nina Brakel-Schutt, January 3, 2017

It’s a new year, but I’m still reflecting on the Mirren CEO Summit I attended in Chicago in November. The Summit clearly pronounced unique challenges creative agencies face today, as they compete against internal creative services teams and business giants like Accenture or IBM who sell their own digital services. Accenture was actually named the #1 digital agency of 2016.

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Topics: Marketing, DAM, Advertising, Agencies

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