Portals contest 2017

by Jake Athey, March 20, 2017

We want to share more great examples and inspirations with all of you, so we're holding a little contest. You get to learn by doing. Everyone gets to learn by seeing new ways to share assets using Portals.

Build a new portal and share it with us at marketing@widen.com and we’ll send you a $10 Amazon.com gift card for building a complete portal. The Widen team will vote on our favorite portal and announce the winner of a new Apple TV on April 18.

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Topics: Customer Stories, Announcements

DAM ROI: the business case for DAM

by Jake Athey, January 23, 2017

A hot topic for the new year is ROI. Actually, digital asset management (DAM) ROI is always a hot topic, which is why we decided to kick off the new year with a blog series on the subject!

This three-part series chronicles the information we discussed in our recent DAM ROI webinar, as follows:

  • Part 1 — The business case for DAM, which includes information on:
    • Building the business case
    • Top functional areas driving ROI
    • Customer ROI stories
  • Part 2 — DAM ROI approaches and models
  • Part 3 — DAM admin ROI
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Topics: Customer Stories, DAM

Four challenges to tackle before jumping into creating content

by Nate Holmes, December 6, 2016

Andy Wang, former Digital Marketing Manager at World Kitchen, kicked off his Widen Summit 2016 presentation by saying, “Every company and organization has a challenge. How do we connect authentic stories to our consumers?” As marketers, we tend to gravitate to talking about ourselves and features of our products. But if we want to create deeper, more genuine connections with our consumers, we can’t just talk about ourselves.

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Topics: Customer Stories, Content

Summit Stories: DAM as a revenue driver

by Nate Holmes, October 26, 2016

The sales team is on the front line of creating clients. They provide a personal touch to the voice and messaging of your company, specific to the buyer they are interacting with.  It’s critical that salespeople are equipped to communicate the value your company provides. Photographs and videos are critical assets that help communicate the ideas of your product and/or service.

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Topics: Widen Summit, Customer Stories

Summit stories: Their inspiration for a DAM move

by Nate Holmes, October 12, 2016

The journey for digital asset management (DAM) starts with the desire for your people to have access to the assets they need, when they need them. Roughly a third of our customers come from a different DAM system. The remaining two thirds are coming from scattered, unaccessible, or limiting systems. We’ve worked with organizations transitioning from boxes of CDs to internal servers to Dropbox to individual desktops. These systems can work for some things, but marketing and digital teams are coming to us more and more because their current systems aren’t working. The volume of assets being managed and the variety of audiences that need access to the assets becomes too much. They need a better way.

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Topics: Widen Summit, Customer Stories, DAM

Widen Insights challenge wrap-up

by Nora Gehin, August 9, 2016

The Widen Collective Insights Contest recently came to a close and we’re excited to share our winner and runners-up.

We ran this contest after the release of Quick Insights, which was one of the latest updates we made to our digital asset management analytics offering. Quick Insights gives you visibility into content performance so you can reuse the good stuff — and ditch the not-so-good stuff. While the Insights app provides a holistic measurement of asset performance in a campaign or collection, Quick Insights serves up data for individual assets. Quick Insights is centralized in Quick View, just a click away from any page in the Widen Collective.

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Topics: Customer Stories

The Widen Collective transformed how a Pro Sports team manages their visual media

by Al Falaschi, May 2, 2016

Widen has over 400 Widen Collective customers in a number of different industries, but few can compete with the fun and excitement of professional sports. The emotion, brand loyalty and fanaticism people have towards “their team” in whatever sport is often unmatched by other aspects in life. The popularity of sports is increasing at an unprecedented rate, largely due to the explosion of different channels fans can use to connect with their team.

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Topics: Customer Stories

Diary of a DAM admin: 2015 Widen Summit

by Nora Gehin, April 12, 2016

Maile Thiesen is a first-time digital asset manager at the University Massachusetts Amherst (UMass) — but Maile is no stranger to digital asset management (DAM). Maile first learned the importance of file organization and managing large photo collections studying photography at the Pacific Northwest College of Art. Maile is now helping UMass address their growing DAM needs by organizing their digital assets with the Widen Media Collective.

Maile attended the 2015 Widen Summit, an annual conference for Widen customers to teach, learn, share, and grow with one another. In addition to enjoying the cheese and beer that Madison has to offer, Maile learned important skills to enhance UMass’s workflow and keep employees engaged with the DAM.

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Topics: Widen Summit, Customer Stories

It’s all about efficiency for Centria’s DAM

by Al Falaschi, April 8, 2016

Centria is a leading global manufacturer of design and architectural wall paneling used in the construction industry. They’re on the cutting edge of architectural system building technology with a wide variety of products touting advanced thermal and moisture protection technology. Chelsea Rommes is the media and content coordinator at Centria and is the global admin of their Widen Media Collective site. They rely heavily on their digital asset management (DAM) system to collect images of newly-completed jobs and tag them with the proper metadata so they can be easily found and repurposed by their sales team.

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Topics: Customer Stories, Video

How UMass, uses the Media Collective to manage historical and branded rich media [Video]

by Al Falaschi, March 23, 2016

The University of Massachusetts Amherst (otherwise known as UMass Amherst or simply UMass) is the flagship of the University of Massachusetts system. With approximately 1,300 faculty members and more than 29,000 students, UMass Amherst is the largest public university in New England and is ranked the 29th best public university in the nation. The university has also entrusted the Widen Media Collective to manage and distribute its most important branded and historical visual imagery. We had a chance to sit down with Maile Thiesen, global administrator of the UMass image library, to talk about the university’s past journey in digital asset management (DAM) and where they hope to go in the future with the Media Collective.

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Topics: Customer Stories, Video

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