What are the types of metadata fields?

by Brooke Emley, February 23, 2017

 
 
The Widen Collective offers ten different variations of metadata fields. This allows an admin to tailor each field to suit the desired input. Using a variety of metadata fields makes the tagging process more appealing to users and improves efficiency.
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Topics: DAM

The collective vision for the future of digital marketing today | Widen

by Jake Athey, February 21, 2017

 
The immersive marketing era builds on a solid DAM foundation.
 
Within the next year, today’s hot marketing concepts will become commonplace. Brands have already embraced big data, personalization, and customer experience. The old adage about serving the right content, to the right person, at the right time, on the right channel will no longer be exceptional. In the next five years, online marketing will evolve into an immersive experience. Powered by visual, audio, and tactile content, immersive marketing will blend physical and digital life. Consumers will live marketing rather than be “targets” of it.
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Topics: Marketing, DAM

Are you making the right investments in marketing technology?

by Nate Holmes, February 15, 2017


To make an impact for our organization, we look first to innovation. We look to introduce something novel, a new technology or a new process. Offering something new feels good. But is innovation the only way to make a positive impact?

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Topics: Marketing, DAM, MarTech

Sample questions for DAM user feedback survey

by Brooke Emley, February 13, 2017

A key to DAM maintenance is gathering user feedback on what’s working and what’s not.  A survey offers quick responses and an easy way to review and organize data while a focus group provides a more conversational opportunity for feedback. Below is a set of questions and some multiple choice options intended to elicit feedback from users and spur conversation about the system. We recommend choosing a question from each section or focusing on two to three sections at a time.

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Topics: DAM

Handy tips for better user engagement with email

by Brooke Emley, February 9, 2017

Email is a great way to maintain user engagement. It’s a quick method to notify users of new content, reinforce standards, introduce features, or elicit feedback. It also fosters the relationship between you and your users, so they become comfortable reaching out for help.

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Topics: DAM

Best-in-Class DAM Admin ROI

by Jake Athey, February 6, 2017

Welcome back to our digital asset management (DAM) ROI series!

In the first part of the series, we covered DAM ROI and the business case for DAM. In the second part of the series, we covered DAM ROI approaches and models

In our final installment of the series, we want to share some best-in-class DAM admin ROI, which is based on analysis of customers who responded to our 2016 Customer Satisfaction Survey — making up the representative sampling of the Widen Collective user community.

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Topics: DAM, Marketing Insights

How often should a DAM Admin...

by Brooke Emley, February 2, 2017

Regular maintenance is an important part of keeping a digital asset management (DAM) system operating efficiently and achieving user happiness. There are many different areas to maintain in a DAM system, and to make things more challenging, many DAM admins have other roles and responsibilities outside of managing the DAM system. We’ve prepared some guidelines on how often you should be spending time updating system dashboards, reviewing user lists, and archiving assets.

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Topics: DAM

DAM ROI: Approaches and models

by Jake Athey, January 31, 2017

In the first part of this series, we covered DAM ROI: the business case for DAM, which focused on building the business case, top functional areas driving ROI, and customer ROI stories.

Today, we’re shifting our attention to the DAM ROI approaches and models we’ve collected and built over the years. These will help you along on your DAM journey — and help you build a strong case for DAM.

We did want to mention that there is some math involved with this … but don’t worry, we’ll keep it easy!

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Topics: DAM, Marketing Insights, Content Analytics

Applying the scientific method to marketing analytics

by Nate Holmes, January 25, 2017

Have you ever opened the analytics section of an application and wondered, “What do I do with this?” Maybe you feel a little anxiety building because you have all this data but don’t know how to turn it into something useful for your team. Or people ask you in meetings, “What does analytics tell us?” If you have that analytics page open right now, close the app, and let’s explore how to gain insight from your data.

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Topics: DAM, Marketing Insights, Content Analytics

DAM ROI: the business case for DAM

by Jake Athey, January 23, 2017

A hot topic for the new year is ROI. Actually, digital asset management (DAM) ROI is always a hot topic, which is why we decided to kick off the new year with a blog series on the subject!

This three-part series chronicles the information we discussed in our recent DAM ROI webinar, as follows:

  • Part 1 — The business case for DAM, which includes information on:
    • Building the business case
    • Top functional areas driving ROI
    • Customer ROI stories
  • Part 2 — DAM ROI approaches and models
  • Part 3 — DAM admin ROI
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Topics: Customer Stories, DAM

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