The state of connectivity for marketers and creatives: The future of connectivity

by Nina Brakel-Schutt, January 10, 2017

Thus far in this series, we’ve talked about connectivity research findings, as well as connectivity and DAM. In the final part of the series, we’ll examine the following question: Where will connectivity go into the future?

From the perspective of our research, the future of connectivity entails more data, more authenticity — and more community. Marketers will have to find the right common ground between digital and human experience.

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Topics: Resources, Marketing, DAM

Widen Workshop LA rounds out 2016

by Melanie Olsen, January 9, 2017

In 2016, we hosted three Widen Workshops: New York City in May, Chicago in July, and we finished the lineup by heading west to Los Angeles in November. During the Workshops, Widen admins spent the day sharing ideas and learning from each other, planning for future site optimization, and taking the next steps with their Widen Collective site. While we were in LA, we of course ate some great local food (street tacos, anyone?) and made sure to hold the Workshop in a big, open, and appropriately arty workspace right off Hollywood Boulevard in the heart of “show biz” (it was in the back room of an actual art shop).

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Topics: Events, DAM, Widen Workshops

Manufacturer can’t imagine life without Widen Collective

by Al Falaschi, January 5, 2017

Sharon Doan considers herself the “Jane of all trades” at Poly-Wood, a manufacturer of fine outdoor furniture based in Indiana, but she’s also one of the global admins of their digital asset management (DAM) system. Anything that deals with content, whether it be digital or print, goes through both Sharon and their DAM.

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Topics: Photography, Marketing, DAM, Video, Workflow

Mirren CEO Summit agency takeaways: How DAM can move business forward for agencies and their clients

by Nina Brakel-Schutt, January 3, 2017

It’s a new year, but I’m still reflecting on the Mirren CEO Summit I attended in Chicago in November. The Summit clearly pronounced unique challenges creative agencies face today, as they compete against internal creative services teams and business giants like Accenture or IBM who sell their own digital services. Accenture was actually named the #1 digital agency of 2016.

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Topics: Marketing, DAM, Advertising, Agencies

The essential guide to visual content marketing

by Jake Athey, December 12, 2016

Recently, I had the pleasure of co-presenting our webinar, The Essential Guide to Visual Content Marketing, with Peg Miller of the B2B Marketing Academy.

The webinar offered a deep dive into content strategy, and included trends and actionable tips to give an organization’s marketing efforts more horsepower. Since these strategies have become so critical to marketing and content pros, we wanted to share them here, too.

So, let’s get started with our essential guide to visual content marketing with an overview of what we’ll be talking about.

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Topics: Resources, Featured, Content, Marketing, DAM

Summit Stories: Filenaming conventions for DAM success

by Nate Holmes, November 16, 2016

If you could add 10 seconds to a process that leads to hours of time savings across your organization, would you?

We want our teams to work efficiently, to spend less time on mundane tasks and more time using their creativity and problem-solving skills to move the company forward. Finding files is one of those mundane tasks everyone experiences. Some of us work with text-heavy documents. Some of us work with visual files like photographs and videos. But when any of us are looking for a file to complete our work and can’t find it, that’s a barrier to productivity.

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Topics: DAM

Summit stories: Their inspiration for a DAM move

by Nate Holmes, October 12, 2016

The journey for digital asset management (DAM) starts with the desire for your people to have access to the assets they need, when they need them. Roughly a third of our customers come from a different DAM system. The remaining two thirds are coming from scattered, unaccessible, or limiting systems. We’ve worked with organizations transitioning from boxes of CDs to internal servers to Dropbox to individual desktops. These systems can work for some things, but marketing and digital teams are coming to us more and more because their current systems aren’t working. The volume of assets being managed and the variety of audiences that need access to the assets becomes too much. They need a better way.

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Topics: Widen Summit, Customer Stories, DAM

Nonprofit finds great value in crowdsourcing assets into their DAM system

by Al Falaschi, August 12, 2016

Nikki Lebenson Angulo is a digital communications manager at the Institute of International Education (IIE), which is one of the largest and oldest global nonprofit organizations that administers and manages programs to support international exchange, like The Fulbright Program. They also work with governments around the world to promote the benefits of exchange.

Nikki’s position is critical in helping communicate the value of these programs with visual content that is published on the web, social media and through more traditional methods like newsletters.

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Topics: Photography, Marketing, DAM, Video, Workflow

The structural components of digital asset management that are essential to managing your brand

by Nina Brakel-Schutt, July 25, 2016

Brand management is a hot topic for businesses today. That’s because your brand isn’t just a logo, but a perception people have of your organization based on every interaction they have with you. As such, there’s a dollar value associated with the mismanagement of your brand. Poorly managed brands can contribute to lower sales, lower client retention, and slowed overall growth of your business.

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Topics: Marketing, DAM

Widen Collective protects 100 years of history and helps power the next 100 years of growth for Pioneer Balloon

by Al Falaschi, June 29, 2016

Pioneer Balloon is a global company that offers balloons, promotional products, and partyware. In preparation for their 100th anniversary in 2017, they hired Teri Truesdell to research and implement a digital asset management (DAM) system to organize all of their historical assets and to offer a better distribution method for the thousands of products they sell globally.

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Topics: Photography, DAMsters, Marketing, DAM, Video, Workflow

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