Capitalizing on DAM trends in MarTech, part 2: agile marketing

by Jake Athey, July 22, 2016

In part 1 of this series, we examined how digital asset management (DAM) is the content marketing hub for all your content and experiences across marketing technologies.

In part 2, we’ll look at ways DAM can increase your marketing agility — also referred to as agile marketing — by streamlining processes for internal teams and improving speed to market with core business process and content deliverables.

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Topics: MarTech, Integrations

Capitalizing on DAM trends in MarTech, part 1: content and experiences

by Jake Athey, July 22, 2016

These days, it’s critical for your digital asset management (DAM) software to play nice with your other mission-critical marketing technologies, or MarTech tools.

Luckily, when you’re using a DAM system like the Widen Collective, there are several ways to extend assets via integrations and extensions that leverage your central source of truth.

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Topics: MarTech, Integrations

Spinning the DAM wheel: The future of Digital Asset Management

by Jake Athey, April 15, 2016

If you visualize modern marketing as a bicycle wheel, digital asset management (DAM) is the hub; the audience is the rim; channels and strategies are the spokes connecting them. The quality of experiences inflates or deflates the tire. The integrity of the wheel depends on DAM, without which it would collapse. The hub, literally and metaphorically, structures, organizes and turns the wheel from a common point, where all content begins and returns.

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Topics: Content, DAM, MarTech

5 Ways to be a MarTech Hero

by Matthew Gonnering, July 30, 2015

As we wrap up our M.A.R.T.E.C.H. metamorphosis, we are reminded that marketing technologists are serving others.  The “H” in MarTech is hero, as in, make somebody else look like a hero.  You are NOT designing incredible campaigns, writing great content, or creating awesome products that solve market problems, that is not your role.  Marketing technologists are advising, guiding, enabling, informing and powering these decisions by supporting the teams that create all that amazing stuff with technologies that execute marketing functions at scale.

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Topics: Marketing, MarTech

Marketing Technologists Would Thrive in Freedom

by Matthew Gonnering, June 19, 2015

Culture may be near the end of our M.A.R.T.E.C.H. competency framework but it is absolutely the foundation for a marketing technologist to be successful. I attended the WorldBlu Freedom at Work Summit in Miami and you need to look no further for cultural direction than the environment that WorldBlu has created.  Traci Fenton has been helping transform cultures using organizational democracy since 1997.  Marketing technologists would thrive in freedom and the WorldBlu 10 principles of organizational democracy provide a structure to advance our “C” in the M.A.R.T.E.C.H. competency framework.  

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Topics: Marketing, MarTech

6 MarTech Traits Aligned with the Entrepreneurial Spirit

by Matthew Gonnering, April 22, 2015

As we continue shaping our M.A.R.T.E.C.H. competency framework we find ourselves in need of an entrepreneurial spirit for marketing technologists to be most effective.  The entrepreneur competency in MarTech is again, a metamorphosis that is attainable if we put forth the effort to make it happen.  A marketing technologist needs to have an entrepreneurial-like ownership with a passion and pride to make sure things run properly.  The following are 6 traits shared by entrepreneurs and marketing technologists.

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Topics: Marketing, MarTech

7 Ways to Learn the Tech in MarTech

by Matthew Gonnering, February 25, 2015

How much technical knowledge do we need as part of our M.A.R.T.E.C.H. competency framework? A range of technical expertise lies somewhere between your parents think you're really good at technology stuff and you can operate the quintillion supercomputer. Fear not, on this spectrum it is much closer to what your parents think of your technology savviness. I think about my own career journey from understanding printed-and-bound matter to marketing technology as a way to advance your technical competency in the interest of your metamorphosis into a marketing technologist.

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Topics: Marketing, MarTech

MarTech Demands Resourcefulness

by Matthew Gonnering, February 13, 2015

Advancing our resourcefulness is part of our M.A.R.T.E.C.H. competency framework because you are not alone on your quest for more money and more people. Since more money and more people may not be coming anytime soon and you still need to reach your goals, a progression in your resourcefulness will serve you well.

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Topics: Marketing, MarTech

Agile Methodology in the MarTech World

by Matthew Gonnering, February 6, 2015

Our M.A.R.T.E.C.H. competency framework requires agility. When we talk about agility in this sense we are referring to a methodology and not just the ability to move quickly. The agility of our marketing efforts and supporting cast will help on our metamorphosis to the marketing technologist role. Just as we offered some practical applications of advancing marketing competencies, we offer a few practical applications of advancing agile methodologies in the marketing world.

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Topics: Marketing, MarTech

Advancing the "M" in MarTech Competencies

by Matthew Gonnering, January 30, 2015

As we identify with the previously disclosed M.A.R.T.E.C.H. competency framework and agree this is a way to advance our knowledge, we need to figure out how to make this practical within the workplace. Let’s flutter to the first MarTech competency, or the M in M.A.R.T.E.C.H., to figure out what things we can do to advance marketing knowledge.

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Topics: MarTech

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