Manufacturer can’t imagine life without Widen Collective

by Al Falaschi, January 5, 2017

Sharon Doan considers herself the “Jane of all trades” at Poly-Wood, a manufacturer of fine outdoor furniture based in Indiana, but she’s also one of the global admins of their digital asset management (DAM) system. Anything that deals with content, whether it be digital or print, goes through both Sharon and their DAM.

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Topics: Photography, Marketing, DAM, Video, Workflow

Nonprofit finds great value in crowdsourcing assets into their DAM system

by Al Falaschi, August 12, 2016

Nikki Lebenson Angulo is a digital communications manager at the Institute of International Education (IIE), which is one of the largest and oldest global nonprofit organizations that administers and manages programs to support international exchange, like The Fulbright Program. They also work with governments around the world to promote the benefits of exchange.

Nikki’s position is critical in helping communicate the value of these programs with visual content that is published on the web, social media and through more traditional methods like newsletters.

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Topics: Photography, Marketing, DAM, Video, Workflow

Widen Collective protects 100 years of history and helps power the next 100 years of growth for Pioneer Balloon

by Al Falaschi, June 29, 2016

Pioneer Balloon is a global company that offers balloons, promotional products, and partyware. In preparation for their 100th anniversary in 2017, they hired Teri Truesdell to research and implement a digital asset management (DAM) system to organize all of their historical assets and to offer a better distribution method for the thousands of products they sell globally.

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Topics: Photography, DAMsters, Marketing, DAM, Video, Workflow

Hoosier metadaddy? IU uses the Media Collective to manage digital assets

by Al Falaschi, May 24, 2016

Serving more than 100,000 students, Indiana University (IU) provides broad access to undergraduate, graduate, and continuing education for students throughout Indiana, the U.S., and the world, as well as outstanding academic and cultural programs and student services. We recently had a chance to sit down with Eric Rudd, art director, photographer, and producer with the IU’s Communications and Creative Services department. Eric is one of the global admins for IU’s DAM site, and he shared with us their journey of replacing an old DAM system with the Widen Media Collective.

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Topics: Photography, Marketing, Higher Education, DAM, Workflow

Being a Widen DAMster: An interview with Kelsey Bawel, Selection Archivist at Kelley School of Business

by Nina Brakel-Schutt, May 23, 2016

Kelsey Bawel is the Selection Archivist at Kelley School of Business in Indiana. After receiving her undergraduate degree in History and International Studies from Taylor University, she obtained her MLIS (Master of Library and Information Science) as well as a MA in Public History from Indiana University, Indianapolis.

Kelsey currently works part-time as a dedicated digital asset manager for the Kelley School of Business. We recently sat down with Kelsey to talk about her role there.

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Topics: Photography, Marketing, Higher Education, DAM, Workflow

Being a Widen DAMster: An interview with Lucas Ledbetter, Informational Systems Administrator at Indiana University

by Nina Brakel-Schutt, May 20, 2016

Lucas is an Informational Systems Administrator for Indiana University. A big part of his job involves managing their DAM system, in tandem with Eric Rudd, the university’s lead staff photographer. Lucas is responsible for the structure of their Widen Media Collective site, including the creation and delegation of user groups, asset groups, and permission levels. He also provides personal support to make sure the Widen Media Collective is working as intended.

We recently visited Lucas in Indiana to get a better feel for what his team does every day and how Digital Asset Management plays a role in making things happen. Here’s what he had to say.

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Topics: Photography, Marketing, Higher Education, DAM, Workflow

Learn new skills and catch up with DAM trends in 10 webinars this spring & summer

by Laurel Norris, May 12, 2016

Our 2016 spring/summer webinar schedule is out, and we’re excited to be offering a variety of sessions ondigital asset management (DAM) trends, best practices, and our products. Read on for the full list, including:

  • How to get analytic data on your content
  • DAM as marketing technology
  • The value of DAM for professional sports teams
  • Implementing your Media Collective site
  • DAM best practices – hosted by software review site G2 Crowd
  • Smartphone photo skills

Our webinars are free and open to everyone, and all registrants will receive a copy of the slides and recording of the session.

Without further ado, here’s the 2016 spring/summer Widen webinar lineup.

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Topics: Resources, Photography, Content, Marketing, Technical

Who needs DAM? If you’re shooting 10,000 photos of a beetle, you probably do.

by Mark Pajari, May 9, 2016

Sorry to bug you... But when I came across the Microsculpture project from UK photographer Levon Biss and his exhibit at the Oxford University Museum of Natural History, I said to myself, “What a great visual arts story about a man that is so passionate about his work!”. It's a story about a project that encompasses a wide range of disciplines from science (entomology), photography, microscopy, digital imaging, digital asset management, color management, and large format printing.

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Topics: Photography, Creative, DAM

Make better edits with a RAW photo workflow

by Mark Pajari, March 10, 2016

If you’re shooting, you should be capturing your photos in RAW format. It gives you much greater capabilities to edit images, allowing you to produce vibrant, attention-getting visuals for marketing materials.

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Topics: Resources, Photography, Creative

16 tips to take better marketing photos with your smartphone camera

by Mark Pajari, March 4, 2015

“The best camera is the one that you have with you.” - Chase Jarvis

“Why can’t we just call it a smartcamera, not a smartphone. I mean who makes phone calls anymore?” - Me

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Topics: Photography, Creative

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