The state of connectivity for marketers and creatives: The future of connectivity

by Nina Brakel-Schutt, January 10, 2017

Thus far in this series, we’ve talked about connectivity research findings, as well as connectivity and DAM. In the final part of the series, we’ll examine the following question: Where will connectivity go into the future?

From the perspective of our research, the future of connectivity entails more data, more authenticity — and more community. Marketers will have to find the right common ground between digital and human experience.

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Topics: Resources, Marketing, DAM

The state of connectivity for marketers and creatives: Connectivity and DAM

by Jake Athey, January 6, 2017

In Part 1 of this series, we shared our research findings around connectivity for marketers and creatives. Here, in Part 2, we’re going to reveal the relationship between connectivity and digital asset management (DAM) software. After all, DAM is what Widen is best known for!

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Topics: Resources, Content, Marketing

The state of connectivity for marketers and creatives: Research findings

by Nina Brakel-Schutt, January 4, 2017

Connectivity is something everyone experiences to some degree. At Widen, we talk about it often because we’re aware that connectivity affects our clients and our teams every day.

In this three-part series on connectivity for marketers and creatives, we’ll be discussing:

  1.     Connectivity research findings
  2.     Connectivity and digital asset management (DAM)
  3.     The future of connectivity

Before we get started with part 1 of the series, let’s begin with a baseline definition of connectivity.

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Topics: Resources, Content, Marketing

The essential guide to visual content marketing

by Jake Athey, December 12, 2016

Recently, I had the pleasure of co-presenting our webinar, The Essential Guide to Visual Content Marketing, with Peg Miller of the B2B Marketing Academy.

The webinar offered a deep dive into content strategy, and included trends and actionable tips to give an organization’s marketing efforts more horsepower. Since these strategies have become so critical to marketing and content pros, we wanted to share them here, too.

So, let’s get started with our essential guide to visual content marketing with an overview of what we’ll be talking about.

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Topics: Resources, Featured, Content, Marketing, DAM

10 easy ways to brand your Widen Collective DAM system

by Nina Brakel-Schutt, August 16, 2016

Your brand is a living, breathing, evolving thing. It delivers a promise and, as such, it has equity. It’s also one of the only true differentiators your company has, so don’t let it fragment into a bunch of different stories when a digital asset management (DAM) solution can keep it all together.

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Topics: Resources, Featured, Marketing

New Widen infographic shows how to boost your content’s IQ with intelligent content and DAM software

by Nora Gehin, August 8, 2016

The content universe is ever expanding, as more content is being launched into the digital galaxy each day. Readers and buyers want to find content that will comprehensively and intelligently solve their problem or answer their question. But the challenge is that most marketing content is hard to find, poorly conceived, and dependent on highly skilled content creators to be repurposed, reformatted, and redeployed. What’s the solution? Doing all you can to create content that is helpful and then helping readers get to that content.

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Topics: Resources, Content, Marketing

Migrating from an existing DAM system to Widen DAM

by Nina Brakel-Schutt, June 6, 2016

Whether you are currently using an installed DAM solution or a hosted solution, Widen can create a migration path from your current DAM solution to The Widen Media Collective. Your team has probably spent years collecting and organizing files and building metadata, so the data in your current system is essential groundwork for transitioning to Widen. We have in-depth experience importing data from other systems and have streamlined the process over the years.
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Topics: Resources

Widen Media Collective Insights Contest

by Jake Athey, May 25, 2016

It’s contest time...and we’ve got an intelligent content contest for you!

Tell us what your DAM data is telling you!

We’re proud to announce the Insights Challenge to all Widen customers following the release of Quick Insights, which wraps up another wave of updates dedicated to digital asset management analytics.

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Topics: Resources

Learn new skills and catch up with DAM trends in 10 webinars this spring & summer

by Laurel Norris, May 12, 2016

Our 2016 spring/summer webinar schedule is out, and we’re excited to be offering a variety of sessions ondigital asset management (DAM) trends, best practices, and our products. Read on for the full list, including:

  • How to get analytic data on your content
  • DAM as marketing technology
  • The value of DAM for professional sports teams
  • Implementing your Media Collective site
  • DAM best practices – hosted by software review site G2 Crowd
  • Smartphone photo skills

Our webinars are free and open to everyone, and all registrants will receive a copy of the slides and recording of the session.

Without further ado, here’s the 2016 spring/summer Widen webinar lineup.

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Topics: Resources, Photography, Content, Marketing, Technical

Get your branded Proof of Concept (POC) and experience a free trial of the Widen Collective

by Craig Bollig, March 31, 2016


You’ve researched the DAM landscape and narrowed your short list of vendors. Now you want to compare the solutions to see which one best fits your needs. Here’s your initial checklist:

  1. Watch a short demo video. - Check
  2. Take a self-guided tour in a demo site. - Check
  3. Get a personalized live demo. - Check

Now, what? … a Sandbox? … a Bake-off?

Better yet, how about your very own Proof of Concept (POC) – of the Widen Collective – in a live environment, branded just for you.

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Topics: Resources

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