Manufacturer can’t imagine life without Widen Collective

by Al Falaschi, January 5, 2017

Sharon Doan considers herself the “Jane of all trades” at Poly-Wood, a manufacturer of fine outdoor furniture based in Indiana, but she’s also one of the global admins of their digital asset management (DAM) system. Anything that deals with content, whether it be digital or print, goes through both Sharon and their DAM.

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Topics: Photography, Marketing, DAM, Video, Workflow

Nonprofit finds great value in crowdsourcing assets into their DAM system

by Al Falaschi, August 12, 2016

Nikki Lebenson Angulo is a digital communications manager at the Institute of International Education (IIE), which is one of the largest and oldest global nonprofit organizations that administers and manages programs to support international exchange, like The Fulbright Program. They also work with governments around the world to promote the benefits of exchange.

Nikki’s position is critical in helping communicate the value of these programs with visual content that is published on the web, social media and through more traditional methods like newsletters.

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Topics: Photography, Marketing, DAM, Video, Workflow

Widen Collective protects 100 years of history and helps power the next 100 years of growth for Pioneer Balloon

by Al Falaschi, June 29, 2016

Pioneer Balloon is a global company that offers balloons, promotional products, and partyware. In preparation for their 100th anniversary in 2017, they hired Teri Truesdell to research and implement a digital asset management (DAM) system to organize all of their historical assets and to offer a better distribution method for the thousands of products they sell globally.

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Topics: Photography, DAMsters, Marketing, DAM, Video, Workflow

It’s all about efficiency for Centria’s DAM

by Al Falaschi, April 8, 2016

Centria is a leading global manufacturer of design and architectural wall paneling used in the construction industry. They’re on the cutting edge of architectural system building technology with a wide variety of products touting advanced thermal and moisture protection technology. Chelsea Rommes is the media and content coordinator at Centria and is the global admin of their Widen Media Collective site. They rely heavily on their digital asset management (DAM) system to collect images of newly-completed jobs and tag them with the proper metadata so they can be easily found and repurposed by their sales team.

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Topics: Customer Stories, Video

How UMass, uses the Media Collective to manage historical and branded rich media [Video]

by Al Falaschi, March 23, 2016

The University of Massachusetts Amherst (otherwise known as UMass Amherst or simply UMass) is the flagship of the University of Massachusetts system. With approximately 1,300 faculty members and more than 29,000 students, UMass Amherst is the largest public university in New England and is ranked the 29th best public university in the nation. The university has also entrusted the Widen Media Collective to manage and distribute its most important branded and historical visual imagery. We had a chance to sit down with Maile Thiesen, global administrator of the UMass image library, to talk about the university’s past journey in digital asset management (DAM) and where they hope to go in the future with the Media Collective.

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Topics: Customer Stories, Video

Support for 4K, 5K, 8K video.....and beyond!!!

by Al Falaschi, March 14, 2016

Here’s a quick history of video resolution. For those of us that are old enough to remember standard definition tube TVs, the rough digital equivalent was 720 pixels by 480 pixels. When high definition (HD) was introduced, it started at 1280 x 720 (also called 720p) and quickly moved to 1920 x 1080 (also called 1080p). 1080p has been the standard for the past eight to 10 years, roughly. Within the past couple years, 4K (3840 x 2160) TVs, displays, and camcorders have started to flood the consumer marketplace. Looking to the future, resolution will just continue to increase...4K is not the ceiling. 5K (5120 x 2880) and 8K (7680 x 4320) already exist.

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Topics: Resources, Video

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