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VAM & DAM

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My Bio

I'm Al Falaschi+. I’ve been with Widen Enterprises, Inc. since October of 2006, but my roots in dealing with digital audio and video date back to the late 1990’s. I’ve built numerous audio recording and video editing facilities and continue to be an independent music producer/engineer and video...
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Oracle Director of Digital Media lays out case for cloud-based services, which mirrors advantages of cloud-based DAM

Here is a great video from the Streaming Media East 2013 show. The video segment is from a customer panel on the topic of using cloud-based video services for the enterprise. The first question was to define what cloud-based services actually means. David Boyll, the Director of Digital Media...
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Agile Software Development... as fast as Jimmy John’s delivery

In 2001, a group of software developers met to discuss lightweight software development methods and processes. The result of their meeting was the publishing of The Manifesto for Agile Software Development. It has basically become the definition of agile software development.    Within the...
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Join us for the "What's new in v7.0" webinar

Call Wikileaks. Call The Wall Street Journal. Call The Guardian. Call TechCrunch. Call The Huffington Post.   It’s going to be HUGE!!! And you can see it first...   Join us for the 2-part webinar series to see all the exciting updates with the Widen Media Collective coming in the super v7.0 release....
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Interruption Science and DAM! How they’re related.

Interruption Science, or the study of the effect of disruptions on job performance, recently came up in a discussion with one of Widen’s customers, Red Gold. While being interviewed for an article in DM News, Susan Geiselman, digital asset coordinator at Red Gold, mentioned one of the main reasons...
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How it works: Roles and Permissions

When a new customer joins forces with Widen to launch their DAM system, one of the first tasks is to figure out the security of their assets. Deciding which groups of people get to see which assets can be seemingly daunting task. Sometimes the conversation can fill up with lengthy buzz-words,...
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Why the Widen Digital Asset Management integration with Dropbox is kind of a big deal

We recently released upgrades to Widen Media Collective DAM software for all our customers. One of the biggest enhancements we made in this latest version, 6.4, is a Dropbox integration. Users now have a new, easy way to transfer files into your digital asset management system, and all through a...
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The Widen API - Taking New Orleans Tourism marketing to the next level

In software, an API can epitomize the notion that an experience is what you make of it. Put simply, an API allows Web applications and systems to talk to each other inside a known structure. Don’t misunderstand; Widen digital asset management software is strong, flexible and meeting the needs of...
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Meet our new friends in the Big Easy! How DAM software helps in marketing a city

We work with organizations of all shapes and sizes. We’re always learning about the nuanced digital asset management software needs of marketers across all industries. Aside from making us better creators of media management systems, this also keeps it interesting for the Widen team. We get to meet,...
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Are people beating down your door for digital assets? New Orleans answered with Widen DAM

From the first time anybody calls or emails us asking about Widen Media Collective, we treat the ourselves as a partner to the person on the other end of the exchange. As an industry leader in customer satisfaction, we’re not just a provider of digital asset management systems; we’re stewards. Of...
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Marketing New Orleans got a little Big Easy-er thanks to Widen digital asset management

At Widen, we like to think of ourselves as problem solvers. Talk to our customers and you might find they see us the same way. After all, most of them came to us with similar digital media workflow problems that needed solving. “Before Widen, a lot of our images were stored on our local server and...
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Even in a city where anything goes... there are rules. Managing usage rights in DAM software

The risks associated with the public use of assets tend to stay hidden until they’re ready to poke their ugly little heads out and ruin your day. Sure, you might have tons of images, videos and other media in your corporate library... but does that mean you have permission to go ahead and use them?...
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Check out our customer webinar series recordings with a look at the Widen API, Analytics and User Engagement Programs

We’ve hosted a number of customer webinars in the first half of this year focusing on some key features and innovative customer stories with the Widen Media Collective. Among those, we’ve looked at the Widen API, analytics, and end user engagement programs.   Here’s a snapshot of the Widen digital...
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Clip: Delivering on the brand promise from Lee Stadler

We had a chance to meet Lee Stadler, Senior Designer at Ottawa University in Ottawa, Kansas with the first post in the "Widen Digital Asset Manager" blog series, where we get up close and personal with a number of different Widen DAMsters. Now, we wanted to give you another look at Lee and a...
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Join us for the “Analytics Breakdown” webinar April 24

We’re hosting a customer webinar next Wednesday, April 24 at 12:00 PM central time to cover everything Analytics with Widen Digital Asset Management. This webinar will be hosted by Widen Project Manager Josey Siegenthaler and DAM Adviser Craig Bollig.   If you’re a Widen customer, we invite you to...
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The Admin Playbook is Here!

We pride ourselves on not only the level of service we provide to our customers, but also the exclusive educational resources that we provide. We’re proud to announce the availability of our newest educational resource for those looking to immerse themselves in being professional DAM administrators. ...
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The gamification of business software

Lions, tigers and bears. Cloud, social, and mobile. Consumerization, gamification and customer experience. Oh my! These trends are all playing a role in the business of software and the world of business in general.   But, what does all that mean to you and us?   We recently sat down with a handful...
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How Yankee Candle got people using their digital asset management system

Having tools is great. Having great tools is even better. But the best tools in the world are worthless is there’s nobody around to use them. If a digital asset is delivered to a forest and there’s nobody around to use it... That’s why we always stress the importance of promoting user engagement....
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Would you recommend your digital asset management system?

We know Widen Media Collective is a great DAM system. We know that, when it’s the right fit for any organization, there aren’t many better investments that organizations can make. But you expect us to say that. The surprise would be to hear us suggest that our system is anything less than great....
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What would life at Yankee Candle be like without a Widen digital asset management system?

There are a handful of topics we like to cover every time we do a video interview with one of our digital asset management software customers.  What are your thoughts on Widen’s customer service? Would you recommend Widen DAM? What kind of feedback have you gotten from your users and customers? One...
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Even YOUR customers will "love" your Widen digital asset management system

It’s true that brand asset management systems are a tool for marketing organizations. But, in many ways, they also become a marketing group’s product. More specifically, your digital asset library becomes a product that your marketing organization (whether it’s an agency or an internal group) offers...
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