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VAM & DAM

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My Bio

I'm Al Falaschi+. I’ve been with Widen Enterprises, Inc. since October of 2006, but my roots in dealing with digital audio and video date back to the late 1990’s. I’ve built numerous audio recording and video editing facilities and continue to be an independent music producer/engineer and video...
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The Widen API - Taking New Orleans Tourism marketing to the next level

In software, an API can epitomize the notion that an experience is what you make of it. Put simply, an API allows Web applications and systems to talk to each other inside a known structure. Don’t misunderstand; Widen digital asset management software is strong, flexible and meeting the needs of...
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Meet our new friends in the Big Easy! How DAM software helps in marketing a city

We work with organizations of all shapes and sizes. We’re always learning about the nuanced digital asset management software needs of marketers across all industries. Aside from making us better creators of media management systems, this also keeps it interesting for the Widen team. We get to meet,...
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Are people beating down your door for digital assets? New Orleans answered with Widen DAM

From the first time anybody calls or emails us asking about Widen Media Collective, we treat the ourselves as a partner to the person on the other end of the exchange. As an industry leader in customer satisfaction, we’re not just a provider of digital asset management systems; we’re stewards. Of...
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Marketing New Orleans got a little Big Easy-er thanks to Widen digital asset management

At Widen, we like to think of ourselves as problem solvers. Talk to our customers and you might find they see us the same way. After all, most of them came to us with similar digital media workflow problems that needed solving. “Before Widen, a lot of our images were stored on our local server and...
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Even in a city where anything goes... there are rules. Managing usage rights in DAM software

The risks associated with the public use of assets tend to stay hidden until they’re ready to poke their ugly little heads out and ruin your day. Sure, you might have tons of images, videos and other media in your corporate library... but does that mean you have permission to go ahead and use them?...
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Check out our customer webinar series recordings with a look at the Widen API, Analytics and User Engagement Programs

We’ve hosted a number of customer webinars in the first half of this year focusing on some key features and innovative customer stories with the Widen Media Collective. Among those, we’ve looked at the Widen API, analytics, and end user engagement programs.   Here’s a snapshot of the Widen digital...
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Clip: Delivering on the brand promise from Lee Stadler

We had a chance to meet Lee Stadler, Senior Designer at Ottawa University in Ottawa, Kansas with the first post in the "Widen Digital Asset Manager" blog series, where we get up close and personal with a number of different Widen DAMsters. Now, we wanted to give you another look at Lee and a...
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Join us for the “Analytics Breakdown” webinar April 24

We’re hosting a customer webinar next Wednesday, April 24 at 12:00 PM central time to cover everything Analytics with Widen Digital Asset Management. This webinar will be hosted by Widen Project Manager Josey Siegenthaler and DAM Adviser Craig Bollig.   If you’re a Widen customer, we invite you to...
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The Admin Playbook is Here!

We pride ourselves on not only the level of service we provide to our customers, but also the exclusive educational resources that we provide. We’re proud to announce the availability of our newest educational resource for those looking to immerse themselves in being professional DAM administrators. ...
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The gamification of business software

Lions, tigers and bears. Cloud, social, and mobile. Consumerization, gamification and customer experience. Oh my! These trends are all playing a role in the business of software and the world of business in general.   But, what does all that mean to you and us?   We recently sat down with a handful...
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How Yankee Candle got people using their digital asset management system

Having tools is great. Having great tools is even better. But the best tools in the world are worthless is there’s nobody around to use them. If a digital asset is delivered to a forest and there’s nobody around to use it... That’s why we always stress the importance of promoting user engagement....
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Would you recommend your digital asset management system?

We know Widen Media Collective is a great DAM system. We know that, when it’s the right fit for any organization, there aren’t many better investments that organizations can make. But you expect us to say that. The surprise would be to hear us suggest that our system is anything less than great....
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What would life at Yankee Candle be like without a Widen digital asset management system?

There are a handful of topics we like to cover every time we do a video interview with one of our digital asset management software customers.  What are your thoughts on Widen’s customer service? Would you recommend Widen DAM? What kind of feedback have you gotten from your users and customers? One...
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Even YOUR customers will "love" your Widen digital asset management system

It’s true that brand asset management systems are a tool for marketing organizations. But, in many ways, they also become a marketing group’s product. More specifically, your digital asset library becomes a product that your marketing organization (whether it’s an agency or an internal group) offers...
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Digital asset management from “the best organization I have ever worked with”

Widen Enterprises has been providing cutting-edge DAM software solutions and services to support marketing and creative workflows for a long time now. But if there’s one thing we do better than software it’s customer service. In fact, our commitment to our users’ success might be the thing that gets...
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An interview with Yankee Candle - Why going global is smoother with DAM software

People don’t communicate the same way in New York as they do in Topeka. Your audiences’ values, sensibilities and experiences aren’t the same in Miami as they are in Milwaukee. If these things hold true when it comes to different cities within a country, certainly they’re as true (if not more) of...
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A day in the life of a Widen DAM user - At Widen

We had a great use case of eating our own dog food today as we were gathering for a meeting to review a new video we're about to put out. Watch this short clip providing "a day in the life of a Widen DAM user"... I just happen to be the user.   Al Falaschi, Widen customer marketing manager here. I...
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Widen User Summit 2013 Update ~ "Inspiring Harmony"

  Save the date for the 2nd Annual Widen User Summit - October 14-16, 2013   We’ve got some exciting details surfacing about the 2013 Widen User Summit that will be held at the Monona Terrace Convention Center on October 14-16th. The planning committee has been meeting monthly to make the 2013 user...
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Webinar recording: Take a look at our ConceptShare integration!

We always want to help equip people with all the information we can about Widen Media Collective and what's new in the digital asset management system. Lately, what's new is our integration with ConceptShare, a great collaboration and annotation platform. Adding ConceptShare's toolset to Widen's DAM...
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Making your DAM usage better with a Widen end user survey

Widen has a number of additional services that we provide to our customers to help them not only maintain their digital asset management system, but to continually improve its organization and efficiency for its users. One of the methods is to gather direct feedback from their users via an end user...
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