Widen's Position in the Marketing Technology Ecosystem

by Jake Athey, March 12, 2014

We believe digital asset management (DAM) is a critical component to the overall marketing technology ecosystem. It feeds the digital supply chain that contributes to the customer experience and it’s a core part of today’s marketing & creative operations.

In early 2014, we set out to better understand our position in the marketing technology landscape across all of our customers. So, we surveyed our main client contacts to see what other technologies their organizations are using, and specifically asked what tools are critical to their job function and which ones should integrate with DAM. Our survey went to 236 key contacts, contained 13 questions, and offered no incentive to completion other than customers knowing their feedback plays into to our overall product strategy and direction.

We know integrations are a key part of product & positioning strategy (like any relevant DAM vendor or technologist). The analysts have been pushing integrations with DAM and the rest of the customer experience management (CXM) technologies for the last few years. And, we’re currently building our partner network with complementary solution providers and other technology vendors that have sought out a solid DAM component as part of their offering.

Integrations are not only a point of differentiation for Widen, they are core to increasing product (and content) utilization goals and ensuring marketing operations run as smoothly, cost-effectively and consistently as they should.

In short, Widen’s position in the overall marketing technology ecosystem helps marketers save time, connect with revenue opportunities faster, and supports brand consistency across all customer touchpoints.

To paraphrase Forrester, we know DAM is core to enterprise marketing operations today, because:

  • Digital assets are essential for customer-facing experiences as consumers demand visual content, HD video, high-resolution imagery and interactive web experiences across a range of channels and devices.
  • Digital assets are a critical part of the marketing process as the multichannel world requires the use of growing volumes of rich media at the brand and campaign level.
  • Customer-facing digital assets live in multiple solutions and technologists aim to use DAM as the central access and control point for all rich media content.

Check out the slide deck below to learn more about Widen’s position in the marketing technology ecosystem.

 

Contact us to schedule time to review your marketing technology profile.

If you’re a Widen customer and want to speak with other Widen customers that use the tools you use, let us know and we’re happy to connect you.

Topics: Content, Marketing

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