How Digital Asset Management Can Help Achieve Top Marketing Priorities
DAM helps marketing teams improve ROI, brand consistency and customer satisfaction.
Anderson Analytics recently performed a study that measured the importance of various marketing trends to top marketing executives in 2010. The survey showed that the top priorities of the marketing executives are: Marketing ROI, Customer Retention, Brand Loyalty, Positioning/Differentiation, and Branding.
Digital Asset Management (DAM) can have an important impact on each of these priorities by providing a central repository for digital media files and a set of tools to store, manage the approval of, find and convert these files to increase their value in the marketing process. DAM also makes complete or selected subsets of the organization's digital media resources easily available to authorized users such as sales representatives, channel members, the media, etc. These capabilities can have a far-ranging impact on the marketing organization and the enterprise as a whole.
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