Maximizing the Value of Digital Assets
What the Digital Asset Repurposing Ratio Indicates About Return on Marketing Investments and Brand Equity
As a Software as a Service provider of Digital Asset Management technologies, Widen is able to amass customer usage data for analysis and application of digital asset management best practices. Widen leads the value measurement charge by creating a set of reporting guidelines to help executive level marketing and creative teams understand the value of their digital asset portfolio. This data helps guide key decisions about future asset creation; in addition to direction and use of the DAM system. Widen established four key ratios to assist customers in interpreting the data and its relationship to their areas of focus. These ratios include the repurposing ratio, digital asset activity ratio, user activity ratio, and the digital asset consumption ratio.
Read the Business Management article What those DAM Statistics Can Tell You for an introduction to the Digital Asset Management Success Metrics.
In this white paper, we examine what the Repurposing Ratio - a comparison between the active digital assets and the quantity of files ordered - indicates about the value of a digital asset in terms of return on marketing investments (ROMI) and brand equity.
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