Introduction

Welcome to the Widen brand style guide.

The purpose of this guide is to introduce the Widen brand, explain the rules around its usage, and create a desire to connect with and live it. We build a stronger, more memorable brand experience with a consistent brand voice and visual language. We all play a role in maintaining the integrity of our brand. These guidelines are to help us.

Many of the assets shown in this guide are available through our Widen Collective site and brand toolkit portal. Look for links, throughout this guide, that take you directly to the content you need.