Widen Brand Guidelines

Managing our brand with DAM


Brand

A brand is the culmination of every experience a person has with your organization, so it's important to manage and
present it correctly. Digital Asset Management can help you control and monitor your brand with consistency and ease.

This page makes use of Widen's DAM system to provide guidance when creating communications about the Widen brand.

Our brand position

Widen is a content technology company that powers the content that builds your brand.

What does that mean?

We want to help you centralize, organize and distribute your visual content, so you can communicate
better, build your brand, and make a difference in the world.

Logo

Here is a collection of approved Widen Logos. Take our logo. Use it. Carefully…

Do:

  • Use the Widen logo in red/white, red/gray, or black. THERE ARE NO OTHER ACCEPTABLE COLOR VERSIONS of the logo.
  • Leave plenty of white space around the logo in print and online.
  • Always consider legibility when applying the logo to a photo background.
Widen red/white logo correct usage example
Widen red/gray logo correct usage example
Widen black logo correct usage example
Websites and Social Media

Twitter Site Logo ExampleWiden Site Logo Example

Corporate Materials

Widen Brand Presentation ExampleWiden Brand Business Card Example

Video Slates

YouTube Thumbnail Video Slate TemplateVideo Presentation Template

Collateral

Who is WidenMedia Collective Overview

Do Not:

  • Convert our logo. There's no need. The logos provided are pre-converted using our DAM system, where you can access all you need in one place.
  • Stretch or condense the logo horizontally or vertically.
  • Alter the font or replace it with another font.
  • Apply the logo to backgrounds that make it illegible.
  • Place the logo vertically in a layout, only horizontally.
Widen Logo Scaling Don't ExampleWiden Logo Font Don't ExampleMoon photo Widen logo don't exampleWiden Logo vertical don't example

 

Color

The Widen brand colors are:

Red #BF311A
R: 191 G: 49 B: 26
C: 0 M: 91 Y: 100 K: 24
PMS: 485 or PMS: 1805
Gray #77787B
R: 119 G: 120 B: 123
C: 0 M: 0 Y: 0 K: 65
PMS: Cool Gray 10
Blue #0198D1
R: 3 G: 152 B: 209
C: 77 M: 25 Y: 2 K: 0
PMS: 801
Orange #DA5110
R: 218 G: 81 B: 16
C: 10 M: 82 Y: 100 K: 2
PMS: 1585
Yellow #EBAD19
R: 235 G: 173 B: 25
C: 8 M: 33 Y: 100 K: 0
PMS: 7409
Green #629B02
R: 98 G: 155 B: 2
C: 67 M: 18 Y: 100 K: 3
PMS: 369
Dark Gray #363636
R: 54 G: 54 B: 54
C: 0 M: 0 Y: 0 K: 95
PMS: Cool Gray 11
Medium Gray #616161
R: 97 G: 97 B: 97
C: 0 M: 0 Y: 0 K: 75
PMS: Cool Gray 9
Light Gray #E1E1E1
R: 225 G: 225 B: 225
C: 0 M: 0 Y: 0 K: 13
PMS: Cool Gray 2
 

 

 
 
 
Here are two color swatches you can import into either illustrator or photoshop.
Illustrator-Color-Swatch
Photoshop-Color-Swatch
 
 
 

Widen is distinct because of its brand personality. Others may share our characteristics, but the way they come to life at Widen makes us unique. The bright, vibrant nature of our brand colors are a direct reflection of our brand characteristics.

  • Problem solvers
  • Fun
  • Passionate
  • Customer-centric
  • Honest
  • Flexible
  • Supportive
  • Forward-thinking
  • Doers
  • Creative
  • Responsive
  • Tenacious
  • Caring
  • Collaborative
  • Friendly
  • Approachable

How does the brand look?

The images and visuals used to represent the Widen brand should evoke emotion and are based on our product, service, culture, and customers.

Sam sitting on the floor with a laptop looking at Media Collective searchEd checking colorLibby, Al and Jake at Al's computerZack and Mary in the Baraboo room

How does the brand sound?

Genuine. Straight forward. Actionable.

The Widen voice is concise. It’s honest. We keep it simple. If you can say it in three words or three paragraphs, use three words. The shortest amount will move the story forward.

The brand tone should be active and authoritative, but not too bold or aggressive. We are thought leaders with years of experience in this industry, so we can advise and make recommendations with confidence. Our brand tone should embrace this.

Fonts

Widen uses two approved fonts in our communications. Do not substitute these with other fonts.

Signika Negative

This font can be used in headlines, subheads and pull quotes. It shouldn’t be used in body copy.

Helvetica Neue

This font can be used in headlines, subheads, pull quotes and body copy.

 

Brand Elasticity

The Widen brand is meant to flex and evolve over time. We can present the brand in different ways while still being true to who we are and the guidelines we’ve developed.

Questions?

Contact marketing@widen.com