A brand is the culmination of every experience a person has with your organization, so it's important to manage and
present it correctly. Digital Asset Management can help you control and monitor your brand with consistency and ease.
This page makes use of Widen's DAM system to provide guidance when creating communications about the Widen brand.
Widen is a content technology company that powers the content that builds your brand.
We want to help you centralize, organize and distribute your visual content, so you can communicate
better, build your brand, and make a difference in the world.
Here is a collection of approved Widen Logos. Take our logo. Use it. Carefully…
The Widen brand colors are:
Widen is distinct because of its brand personality. Others may share our characteristics, but the way they come to life at Widen makes us unique. The bright, vibrant nature of our brand colors are a direct reflection of our brand characteristics.
The images and visuals used to represent the Widen brand should evoke emotion and are based on our product, service, culture, and customers.
The Widen voice is concise. It’s honest. We keep it simple. If you can say it in three words or three paragraphs, use three words. The shortest amount will move the story forward.
The brand tone should be active and authoritative, but not too bold or aggressive. We are thought leaders with years of experience in this industry, so we can advise and make recommendations with confidence. Our brand tone should embrace this.
Widen uses two approved fonts in our communications. Do not substitute these with other fonts.
This font can be used in headlines, subheads, pull quotes and body copy.
The Widen brand is meant to flex and evolve over time. We can present the brand in different ways while still being true to who we are and the guidelines we’ve developed.