Companies that value strategic thinking choose Widen
We’re not just a marketing technology solutions company. We’re a thought partner with a holistic package of consulting services that run the gamut of the asset lifecycle, from strategy to implementation.
Whether you’re new to DAM or a seasoned DAMster, we’ll help you think through your DAM strategy and objectives, and create the roadmap for your system to grow and evolve with time.
Our subject matter experts have access to the latest industry knowledge and best practices around taxonomy, metadata, workflow and more.
- Strategy Development
- Administrative Services
- User Engagement Programs
1. System Audit
Gain an understanding of how your DAM system is working today and review overall existing configurations.
2. User Interviews
Conduct qualitative user interviews via phone or in-person. Interviews will focus on user feedback and wants/needs for your DAM system.
3. DAM Strategy
Facilitate strategy and planning around topics like Taxonomy, Metadata and Tagging, Vocabulary, Search, Workflow and User governance. Create the DAM roadmap that will help meet your business goals today and in the future.
4. Business Case
Create customized presentations to help you position and justify DAM internally and present DAM to key stakeholder groups.
5. Brand Strategy
Facilitate strategy around topics like Messaging and Positioning, Future Vision and Values, Brand Personality, and Brand Architecture.
Download the Digital Asset Management Strategy Development Info Sheet.
1. Full Admin Services
Manage all of the overarching day-to-day administrative tasks associated with digital asset management operations.
2. A la Carte Admin Services
Manage specific tasks associated with User Administration or Asset Administration, for existing or new assets.
- Create users and roles, Modify user roles and permissions
- Create registration codes
- Promote site usage
- Asset groups/Upload profiles
- Upload assets
- Metadata/Category tagging
- Assign asset groups and release dates
- Metadata/ Category edits
- Asset cleanup/archive/removal
- Manage order formats
Download the Widen Administrative Services Info Sheet.
User Engagement and Adoption Programs
1. Branded Training Video
A 3-5 minute video, branded for your organization, that demonstrates the typical general user workflows within your DAM site.
2. Live Webinars
Users register for a live session that shows a demonstration of your DAM system.
3. End User Survey
Survey your user community with questions about their experience with your DAM system.
4. Power User Focus Group
Detailed group conversations with your power users to reveal their interaction with your digital assets.
5. Usage Email Campaigns
Promote your DAM system to current users through email marketing
Download the Widen User Engagement Programs Info Sheet.
“Our DAM system has evolved from a simple repository to a time-saving, cost-effective means of ensuring brand consistency across all touch points.”
– Yankee Candle