Digital Asset Management for Manufacturers

Easily manage and distribute your brand assets anywhere, anytime,
while improving productivity, using a cloud-based DAM system from Widen.


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Why Digital Asset Management?

As a manufacturer, you depend on your sales and marketing channels. In addition to presenting your company and its products consistently, for a cohesive brand, these channels also need to connect you with valid customers.

A powerful way to attain these goals is by using digital asset management (DAM) software. With DAM, your teams will be more efficient at creating, managing, publishing, and analyzing large volumes of digital assets — from a central source of truth.

Media Collective Search, Insights, and Dashboard

Control over all digital assets

A DAM system gives you greater control over all types of digital assets — as well as your sales and marketing initiatives — locally, nationally and globally.

  • Multiple brands
  • Product launches
  • Capture and distribute content from live events

 DAM software delivers big benefits to manufacturers

  • Improve brand effectiveness
  • Seamlessly connect global manufacturing companies with distributor & dealer networks
  • 24/7 access to your marketing content via cloud-based DAM software-as-a-service (SaaS)
  • Control brand consistency across ALL sales channels
  • Easily repurpose marketing materials for campaigns, events & promotions
  • Advanced analytics that track how and where your assets are being used
  • Publish digital assets to print & online channels
  • Infrastructure, hosting, technical support & upgrades handled by Widen
  • Unlimited service support of your DAM system

Other benefits of a DAM system

  • Go to market faster
  • Cross-team collaboration
  • Streamlined efficiency and creative workflow
  • Better resource allocation (both time and labor)

Manufacturing trends driving the need for DAM

DAM software helps keep your manufacturing business ahead of the curve, and ahead of the competition.

  • The internet-of-things, which for manufacturers means data is a driving force in streamlining workflow, automation and improving efficiency
  • Continued integration of manufacturing and marketing into a cohesive team
  • SMAC Stack adoption to gain speed, where social media, mobile, (big data) analytics and cloud are driving forces in improving customer engagement and growth opportunities
  • The customer-centric philosophy, cultivated by the rise of social media

DAM software is no longer a “nice-to-have” for manufacturers, it’s a must have. Digital asset management keeps your team working like a well-oiled machine, improving productivity, efficiency, brand consistency and streamlining workflow — so there’s more time to focus on making great products, and less time spent stressing over finding digital assets.

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Next step: See a demo