In the travel and tourism industry, digital assets like photos and videos play a major role in content creation. These assets also have a strong influence on where customers spend their travel dollars, so it’s important to keep them well organized and easily accessible.
The most effective way to accomplish this is by using cloud-based digital asset management (DAM) software, like the Widen Collective. A DAM solution allows travel and tourism organizations to easily create, collect, manage, share, archive and analyze thousands of assets — from one central location.
Cloud-based DAM gives you an incredible amount of control over large amounts of digital assets — as well as all your sales and marketing initiatives. Digital asset management software also makes it possible to collaborate on marketing materials with external partners while maintaining full control over your digital assets. This ensures the right assets are available to the right people in the right formats, 24/7.
DAM software does much more than store assets. It’s a powerful workflow tool that helps travel and tourism companies create, manage, share, and analyze thousands of digital assets — not to mention improve efficiency and brand consistency — from one content hub.