Hosted DAM Whitepaper

Realizing the Value Proposition of Hosted DAM Solutions - A Case Study
by Mukul Krishna of Frost & Sullivan

The value proposition of DAM and more importantly DAM as software as a service (SaaS) is no longer a "leap of faith." DAM is now a "must-have" for organizations looking at gaining marketing efficiency. Market evolution aided by infrastructural and technology advancements in storage, security, bandwidth, rich internet applications and web services have created a landscape that puts customers in a situation that they never were in before - they have choices. Customers have a wide array of solutions and many flavors of DAM to choose from - both installed and hosted. With a proactive vendor community that is constantly evolving with the demands of its customers, this market is positioned as never before to see robust growth in the years to come.

About the author: Mukul Krishna is widely recognized as an expert and thought leader in the Digital Media industry with his primary expertise being in the Digital Asset Management, Video Server, Streaming and Encoding markets. He has extensively written on, analyzed and managed projects within the content management, rights management, video server, streaming, encoding, digital video recorder, storage and interactive kiosk markets.

Table of Contents

So what is with the DAM hosted buzz?3
Market Evolution3
The Value Proposition - Show Me The Money!5
The DAM SaaS Vendor Landscape6
Reebok and Hosted DAM7
The Bottom Line9

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Video Whitepaper

Video Whitepaper: Matthew Gonnering, Widen VP Sales & Marketing

Matthew Gonnering, Widen VP of Sales & Marketing

  • Projected growth patterns for the DAM Market
  • Blurring the lines with Software as a Service
  • Increasing productivity
  • Relieving I.T.
  • Widen's Value Proposition
  • Interpreting the "unarticulated demand"
  • The Widen Appliance