By ROBERT ROSE,
Chief Strategy Officer,
Content Marketing Institute
Widen is excited to offer this article in association with esteemed content marketing
strategist Robert Rose and the Content Marketing Institute (CMI).
Today’s marketing and creative leaders consistently seek ways to create more engaging customer experiences, while also assembling the right combination of tools and processes to make their performance as agile as possible.
At Widen, we view digital asset management as a core component to the marketing technology ecosystem, just as visual content assets are a significant contributor to the content marketing process and customer experience.