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The history of Widen

Taking care of our customers since 1948


How a family-owned business in Madison, Wisconsin earned the trust of the world’s most recognized brands

For 69 years, customers have trusted us with their creative and marketing materials to transform, convert, engrave, compose, modify, and manage how their brand is represented.

We help connect their brand expressions in newsprint, catalogs, broadcast media, websites, social networks, and other channels, so they can express themselves consistently to the market.

Once those expressions reach the right audience, they inspire people to take action.

 

Arthur Widen

1948

Widen Founded

Arthur and Emily Widen took out a $1,500 mortgage to start Widen Engraving. Arthur’s experience working in the Madison newspaper industry paired with Emily’s financial support from her job in the insurance industry laid the foundation for Widen.

1948-1960

Widen Engraving

Widen Engraving received and transferred creative and marketing materials from type and photos onto plates, resulting in newsprint. This process helped inform and inspire the community.

Widen Engraving 1948 - 1960
International Printing Week
Wisconsin Historical Society, WHS-98788.

1960-1990

Widen Colourgraphics

Widen Colourgraphics received, composed, and converted creative and marketing content in the form of photos, illustrations, logos, and copy. We brought that content to life through printed catalogs and advertisements.

1990

Nothing ventured, nothing gained

Widen began diversifying offerings and investing in new areas, like printing services, photography, and a R&D department that laid the foundation for future software services.

1990-Today
Widen Enterprises, Inc

Widen Enterprises organizes messages across a range of formats like photos, videos, audio, illustrations, logos, and copy. We format and govern this media to help organizations creatively express themselves online, in broadcast, and in print, so they can inform, entertain, and inspire the market.

1996

First web interface for an image database

Widen's first web interface for an image database

2004

DAM customer migration and formalized service

The creation of the development moose beaver Icon

2006

The printing era at Widen comes to a close

Printing press wall after press removal, splattered ink on the wall

2006 - 2009

Digital Asset Management moves to the cloud

In 2007, we selected Amazon Web Services as the cornerstone of the Widen Collective. The need rose for privacy, security, scalability, and access.

2012

First annual Widen Summit user conference

The annual Widen Summit event brings DAM practitioners and Widen staff together to learn, share experiences, and build relationships.

First annual Widen Summit

2013

Widen renovates to meet growing software demand

As the software side of the business booms, the office space needed to be renovated to foster the collaborative, cross-team culture that developed.

2015

A "Freedom-Centered Workplace" and a "Best Place to Work"

We have dedicated ourselves to high standards of democratic organizational design and leadership. These principles have shaped Widen’s culture and unique approach to HR.

WorldBlu Certified Widen as a ‘Freedom-Centered Workplace’ and Madison Magazine ranks Widen as a ‘Best Places to Work.’

2017

DAM related applications Assets, Insights, Workflow, Templates, Portals

From DAM and analytics, to portals, web-to-print templates, and proofing and workflow, we integrate the tools you need to manage images, videos, audio, and creative files.

2017

In September Widen opens up a new office in London, England

To further serve our customers around the world, we opened our first office outside of the United States. We’re excited as our service teams match the global reach of our software.

Widen opens and office in London
Join us and 600+ customers like you as we take on the marketing and creative challenges of tomorrow.
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