Brand Asset Management
Brand Asset Management systems enable your organization to consistently communicate your message.
Brand asset management solutions centralize and safeguard all forms of digital media that represents your brand. This includes logos, letterheads, graphics, templates, images, videos, and marketing communications materials. Widen’s 100% online brand asset management software provides a secure, collaborative interface for everyone who controls and needs access to these brand assets. Whether its brand managers, advertising, marketing, public relations, sales, corporate communications or legal, it is easy to determine and regulate who needs access to what and when.
Key Features: Your Brand Asset Management system is the master control point over all the digital media that represent your brand.
- Provide simple access to the most current brand assets using intelligent search functions.
- Organize collections of logos, graphics and brand templates in portfolios that can be accessed or distributed any time new branding projects must be carried out.
- Restrict individual or group access to the system and regulate which assets and formats can be retrieved.
- Manage the timing of brand asset release and expiration using simple, yet powerful controls.
- Track who is accessing the system and record all changes to files, versions, and metadata to increase accountability.
- Report on what brand assets are being used—and how often—to understand the value of individual brand assets for future budgeting, resource allocation and market intelligence.
- Use embed links to achieve foolproof brand consistency for all web domain images and videos, without relinquishing the actual asset.
Key Business Impacts of Widen Brand Asset Management Systems
- Deliver consistent messaging to consumers using the most current brand assets across marketing channels.
- Ensure your brand guidelines are being followed with controls over rights and access levels.
- Communicate your brand position to the market more effectively using authentic brand assets.
- Protect your brand identity from abuse and misuse by employees and partners.
- Shelter your brand from external attacks by controlling brand assets in a central location.
- Maximize brand channel influence by promoting and empowering all distribution channels.
- Control your brand throughout all media channels with flexibility to use all mediums appropriately – print, broadcast, online, social, mobile, etc.
See how Widen brand asset management has been applied in real marketing environments and watch our customer interviews.