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Widen's BackdropTM Harnesses MassTransit® for High Speed Photo Workflow
Widen Enterprises, a pioneer in workflow management, announces the use of Group Logic's MassTransit® for secure high speed file transfer in Backdrop - Widen's new photography routing and approval application. This partnership between two industry leaders serves the needs of photographers and creative departments, establishing a powerful new architecture delivering unparalleled speed, expertise and service.
MassTransit simplifies the exchange of digital files to increase productivity and empowers users to manage all aspects of the file transfer process. "Backdrop is a powerful offering that brings customers the benefit of Widen's extensive experience with photography workflows," said Andy Lewis, Senior Vice President of Sales, Group Logic. "MassTransit's proven track record of reliable, fast delivery of large files makes it a great addition to Backdrop. We are very pleased to help Widen by offering MassTransit's file transfer technology to the marketplace."
"The response to Backdrop has been overwhelming. Photographers and creative directors love the clean interface and are amazed at how easy it is to use," Matthew Gonnering, Vice President of Marketing and Sales at Widen, said. "The ability to route images quickly using MassTransit helps creative teams approve shots from remote locations. The strict three-time-per-year release schedule provides customers with continuous improvements while ensuring users are never left with a legacy application."
Widen Enterprises has a 60 year history in graphic communications, specifically color production and proofing as well as photography workflow creation. Widen, a Madison, Wisconsin based SaaS provider of digital asset management solutions, provides technologies to assist marketers and brand owners with the key functions of marketing execution, creative support and sales enablement. For additional information about Widen Backdrop, please visit www.widenbackdrop.com.
Group Logic is the leading provider of network software solutions that enable customers to gain strategic value, increase productivity and leverage existing infrastructure investments through enterprise file transfer and Mac/Windows connectivity solutions. For additional information about Mass Transit or Group Logic, please visit www.grouplogic.com or call (800) 476-8781.