Exclusive Resources
Click the links below for resources grouped by topic area. Note, third-party links and PDFs will open in a new window.
Intro to DAM
Widen Article from Chief Marketer: Derive More Value From Your Digital Assets
Third-Party Article from CMS Wire: 6 Things to Consider When Selecting Digital Asset Management Solution
Widen Customer Video Compilation: Why Now is the Right Time to Implement Digital Asset Management Programs
Widen Customer Interview with Cheryl Rugland of Edge Advertising: Meeting Client Challenges with DAM Services
Widen's Market Position
KM World Article featuring Widen Customer - UNICEF: DAM Takes on Many Roles
Widen Press Release: Widen Digital Asset Management Systems Selected by Eight Leading Companies in Q4 2010
Widen Market Position Paper: Widen's Position in the Digital Asset Management Market (PDF)
Widen CEO Video: What Qualifies Widen in the DAM Space?
Widen Customer Interview with Jason Barinaga of Oceania Cruises: Why Widen Digital Asset Management
Widen's Approach to DAM
Widen CEO Blog Video: Widen's Approach to Digital Asset Management
Widen PowerPoint PDF: Widen Customer Satisfaction Survey Results
DAM Pitfalls Exposed
Special Third-Party Article: The 6 hidden costs of running a DAM system
Widen Commentary to The 6 hidden costs of running a DAM system (PDF)
Marketing Efficiency & Return on Marketing Investments
Widen Blog: New Marketing Asset Management Benchmark Report Released by Aberdeen Group
Widen Blog: The Marketers Guide to Justifying Investments in Digital Asset Management
Widen Blog: Step 1 - Admit you have a DAM problem. Step 2 - Seek help.
Widen CEO Video: Digital Asset Management Workflow Tools
Brand Consistency
AberdeenGroup Article from E-Commerce Times: Using Marketing Asset Management to Keep the Brand in Line
Widen Blog: Using Digital Asset Management Software to Protect Your Brand
Widen Customer Video Compilation: Brand Consistency with Digital Asset Management
Widen Customer Interview with Jason Barinaga of Oceania Cruises: Digital Asset Management for Multiple Brands
Software as a Service
Widen Blog: No Foolin' - We're SaaSing Back with Digital Asset Management
Widen Customer Video Compilation: The Last "S" in SaaS for DAM SaaS
Widen CEO Blog Video: Sharing in the Success of Digital Asset Management Implementations
Hosted vs. Installed
Widen Web-page: Hosted vs. Installed Software
Widen CEO Blog: A Stroll Down Memory Lane for Software-as-a-Service
Widen CEO Blog: The Death of Installed Software is Near
Widen CEO Video: Level of Risk for Digital Asset Management Implementations
Widen Customer Interview with Steve Sparks of St. Mary's Hospital: Benefits of Hosted Vs Installed
Return on Investment
DigitalAssetManagement.com ROI Calculator
Widen White Paper: Why DAM Should Be Your First Technology Investment for 2011 (PDF)
Widen Web-page: Justifying Asset Management Software
Widen Blog: The Value of Time with Digital Asset Management
Widen Blog: Getting to a Digital Asset Management ROI
Widen Blog: What's the Cost of Not Implementing a Digital Asset Management Solution?
Widen Customer Interview with Jim Scarlata of Knaack LLC: ROI with Widen's Digital Asset Management System
Widen Customer Interview with Steve Sparks of St. Mary's Hospital: Cost Effectiveness
Governance & Control
Widen Article from E-Commerce Times: Whose Fingers Are in Your DAM?
Widen Blog: Digital Asset Management User Roles and Permissions
Widen CEO Video: Digital Asset Management Governance: What Sets Widen Apart?
Widen Customer Interview with Jim Magruder of InSinkErator: Brand Control with a Digital Asset Management System
Best Practices
Widen Article from Business Management: What Those DAM Statistics Can Tell You
Widen CEO Blog Video: How Widen Software as a Service Applies Digital Asset Management Best Practices
Widen CEO Video: Best Practices and Ratios
Widen White Paper: Maximizing the Value of Digital Assets (PDF)
Service
Widen Web-page: Widen25 Collective Customer Support
Widen Blog: Service Is Just as Important as Technology to a DAM SaaS Vendor
Widen CEO Blog Video: Widen's Commitment to Digital Asset Management Service
Widen CEO Video: What Differentiates Widen? Service and Expertise
Just for fun! Widen Blog Video: SaaS Remix: Service Is Equally, If Not More, Important Than the Technology
Widen Customer Interview with Jason Barinaga of Oceania Cruises: Ease of Use and Service with Digital Asset Management
Implementation
Widen CEO Video: Keys To A Successful Implementation
Widen Video: 7 Steps of the Widen Media Collective Implementation
Widen Document: Widen Media Collective® Implementation Process (PDF)
Widen Customer Interview with Jason Barinaga of Oceania Cruises: Implementing Digital Asset Management
Widen Customer Interview with Cheryl Rugland of Edge Advertising: Digital Asset Management Implementation
Transparency & Leadership
Widen CEO Video: Why Are Widen Customers So Loyal?
Widen CEO Blog: Product Advancement & Service Levels Define Customer Longevity, Not a Contract
Widen CEO Video: The User Experience
Video and Digital Asset Management
Widen Article from Multichannel Merchant: Video Clutter Has Bandwidth on the Run
Widen Article from CMS Wire: You Tube is Great For Video, But It's Not A Digital Asset Management System
The Real Story Group Blog: Have you considered the V in DAM?
Widen Web-page: Online Video Management with Digital Asset Embed Links
Widen CEO Blog: One Internet, One File
Widen Blog: The Popularity of Video in Digital Asset Management
Widen CEO Blog Video: The Future of Digital Media Management: Being Prepared for the Video Demand
Widen CEO Video: The Rise of Video In The Enterprise
Comparing DAM Systems for Marketing?
Trial Checklist PDF: Widen Digital Asset Management "Bake-Off" Checklist
Resources for Metadata Development
Widen White Paper: Best Practices for Metadata in DAM Systems (PDF)
Digital Asset Management Blog: Where can I find metadata standards?
Journal of DAM: Building a keyword library for description of visual assets: Thesaurus basics
Digital Asset Management Blog: How to improve your metadata and search results
Widen Blog: Digital Asset Management Best Practices: Focus on Metadata Part I
Widen Blog: Digital Asset Management Best Practices: Focus on Metadata Part II
Journal of DAM: Best Practice Compendium for Metadata and Taxonomy
Dublin Core Metadata Initiative: Metadata Basics
Dublin Core Metadata Initiative: Using Dublin Core - The Elements
Adobe Extensible Metadata Platform (XMP): Adding intelligence to media
Widen Articles from the Journal of DAM
Matthew Gonnering article: DAM, YouTube is great for video, but it is NOT digital asset management
Mukul Krishna article: DAM as SaaS 2.0: Monetizing the content life cycle
Matthew Gonnering interview: Marketing driving creative and sales teams in digital supply chain
Al Falaschi interview: A new type of digital asset: The screencast video
Mukul Krishna article: Realizing the value proposition of hosted DAM solutions
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