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Hosted Digital Asset Management

Realizing the Value Proposition of Hosted DAM Solutions - A Case Study by Mukul Krishna of Frost & Sullivan

The value proposition of Digital Asset Management and more importantly DAM Software as a Service (SaaS) is no longer a "leap of faith." DAM is now a "must-have" for organizations looking at gaining marketing efficiency. Market evolution aided by infrastructural and technology advancements in storage, security, bandwidth, rich internet applications and web services have created a landscape that puts customers in a situation that they never were in before - they have choices. Customers have a wide array of solutions and many flavors of DAM to choose from - both installed and hosted. With a proactive vendor community that is constantly evolving with the demands of its customers, this market is positioned as never before to see robust growth in the years to come. Download the white paper featuring the Reebok case study.

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