Digital Asset Management for Manufacturers
Globally manage and distribute brand assets while improving marketing reach and sales effectiveness.
Global manufacturing companies depend on their distributor and dealer networks to market and sell products through hub-and-spoke channels. Widen Digital Asset Management (DAM) software makes it easy for sales channel to access and use your marketing materials in compliance with your brand guidelines from one central library. By providing on-demand access to product images and marketing materials, your sales and marketing channels help you build a stronger brand presence and connects your with many more selling opportunities.
Benefits of Widen Digital Asset Management for Manufacturing
- Empower sales channels with self-serve access to quality corporate marketing-supplied materials.
- Control brand consistency at a corporate level across all sales and distribution channels.
- Enable sales channels to co-brand and localize promotions according to corporate-set marketing guidelines.
- Improve brand effectiveness and return on investment by increasing the ability to repurpose marketing materials for local/regional campaigns, events and promotions.
- Gather and share critical market intelligence by tracking asset activity and usage trends for future budgeting and resource allocation.
Digital Asset Management is not a core competency for most organizations, but it is a necessity for manufacturers to maximize brand value throughout the supply chain. Allow Widen to take care of the essential technology while you focus on serving your distributor and dealer network with critical sales and marketing resources.
Explore Widen's Digital Asset Management Software in greater detail or watch recorded demos.
See how Widen Digital Asset Management software solutions have been applied in real marketing environments at manufacturing companies and watch our customer interviews.
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