Creative Asset Management
Creative Asset Management systems enable you to maximize creativity and minimize tedious tasks.
Widen's creative asset management solutions help your creative and design teams work with and manage photos, logos, documents and audio/video files within their creative applications. By deploying a centralized library of assets and metadata, Widen streamlines collaborative workflows involving multiple rounds of reviews and approvals, versioning and check-in/check-out processes. Widen's creative asset management solutions also automate the tedious task of converting assets into different file formats and sending files to others.
Key Features: Creative Asset Management system as a workflow engine to streamline creation, distribution and repurposing
- Centralize all creative assets and keep track of versions and changes to master assets.
- Quickly find and repurpose existing assets using intelligent search functions and automatic file conversion.
- Track changes to files and their metadata to know what was changed, when and by whom.
- Drag & drop to upload files; Widen's systems automatically read/write XMP, EXIF and IPTC metadata.
- Open and work with creative assets in creative desktop applications like Adobe CS or Quark using the Widen Appliance local configuration and desktop integration.
- Control asset release and expiration dates to manage rights and archives.
Key Business Impacts of Widen Creative Asset Management Systems
- Streamline creative operations to meet critical deadlines.
- Reduce errors and redundant tasks from misplacing files.
- Increase accountability by tracking asset changes and uses.
- Enhance creativity by reducing time spent on administrative tasks and manual processes.
- Improve collaboration by gathering and tracking approvals.
- Ensure the most recent and approved assets are available for general use.
Explore Widen's Digital Asset Management Software in greater detail or watch recorded demos.
See how Widen creative asset management has been applied in real marketing environments and watch our customer interviews.
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