Photo Asset Management
Photo Asset Management systems help you streamline photography workflows.
What was once quite cumbersome is now smooth and routine thanks to the Widen photo asset management system. You can still have photo shoots taking place in different geographic locations. You will always have creative reviewers demanding instant review and approval of proofs. And marketing teams will still be tasked with turning projects around on a dime.
The difference is that Widen provides photographers with a web-based portal to upload photos to a central server. What's more, creative reviewers are notified that the shoot is ready for review, comment, and approval tracking. Finally, approved photos are seamlessly released into the central photo asset management database for creative services, marketing personnel, external agencies and other approved users to access the photos in usable formats.
Key Features: Your Widen Photo Asset Management system will make photography workflows more efficient, streamline reviews and ensure only approved photos are available for use.
- Upload photos via a drag-and-drop Java applet or browse from your network.
- Notify designated reviewers to review, comment, and approve photos once they are uploaded.
- Configure workflows for all actions that take place within the system.
- Import your assets' XMP, EXIF or IPTC metadata during upload or manually input descriptive information.
- Organize and manage various collections using an assortment of group, cataloging and permission tool sets.
- Store the highest resolution photos available and convert on-the-fly to other pre-configured output types.
- Download files individually on your own or send groups to files to multiple users as a compressed archive.
Key Business Impacts of Widen Photo Asset Management Systems
- Eliminate redundant cost of photo re-shoots—studio time, models and art direction—due to lost or misplaced files.
- Improve communication and collaboration between photographers and art directors.
- Faster capture, creation and distribution of market-ready communications.
- Protect brand continuity with files organized in one central location and with regulated access levels.
- Create more time for merchandising, art direction and creative production by eliminating time-consuming administrative tasks.
- Promote collaboration among multiple departments and multiple geographic locations to increase creative efficiency and effectiveness.
- Track all versions, reviews, comments, file changes, and photo orders to increase accountability and gain valuable market insights to popularity of different photos, styles, products and promotions.
Explore Widen's Digital Asset Management Software in greater detail or watch recorded demos.
See how Widen photo asset management has been applied in real marketing environments and watch our customer interviews.
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