How is DAM Used?

The uses of DAM are driven by widespread need for access and increasing amounts and types of digital media.

Digital Asset Management software is now used across several major industries. It has a number of roles throughout organizations of all sizes and specialization depending on the media type needing to be managed.

Uses by Media Type

Brand Asset Management - Controlling the Brand
Creative Asset Management - Sreamlining Creative Processes
Image Management - Collecting Still Images
Marketing Asset Management - Putting Marketing Collateral to Use
Media Asset Management - Producing Audio and Video Assets
Photo Asset Management - Managing Photography Workflows

Uses by Role

Marketing Communications - Centralizing Control Over Marketing Operations
Creative & Design - Streamlining Creative Workflows
Public Relations - Getting the Word Out
Multimedia & Web - Utilizing New & Emerging Media
Sales Manager - Empowering Sales Channels
Information Technology (IT) - Focusing on Core Competencies

Uses by Industry

Agencies - Empowering Marketing, Advertising, Creative and Design
Manufacturing - Connecting Many Assets With Many People Who Need Them
Retail - Bringing Together Assets from Everywhere for Multichannel Promotions
Media & Entertainment - Housing Assets & Protecting Rights
Print & Publishing - Streamlining Production Operations
Sports - Connecting With Press & Revenue Opportunities
Education - Getting All Departments On Track at Colleges & Universities
Healthcare - Providing Safety of Brand Assets & Compliance
Non-Profit - Maximizing Marketing Resources On A Budget
Hospitality & Food Service - Encouraging Global Brand Consistency

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