Dynamic Media Building - Create Branded Promotions On The Fly
Dynamic Media Building - Sales enablement tools for sales channels to create custom, branded, professional-quality print promotions on the fly.
We've all been there. It's 5:15 p.m. and a regional sales office calls for a sell sheet in preparation for an important event early tomorrow. At this point, you have two choices: either work late or direct them to the Widen Dynamic Media Building application. From there, your regional rep can easily create the sell sheet she needs, plus customize it to her market, complete with pricing, contact info, logos, etc. The best part: she's doing all this while you're on your way home.
Here's how Widen's Dynamic Media Building system works:
- Makes brand consistency foolproof - Driven by your online digital asset library, Dynamic Media Builder allows your sales channels to create localized marketing materials where your marketing team retains control over what images, logos, ad templates and other collateral anyone can use.
- Makes customization easy for non-technical people - After logging in, users can choose a sell sheet, direct mail, or other promotional piece and select from a menu of graphics and content; the extent of the options are completely up to you.
- Co-branding made simple - After the user customizes the graphics and text, they can now place their company's logo into a predetermined location. The user's local address, phone, email and other contact information automatically populates from a recognized user profile.
- Make ad dollars work harder - When it's easy to create customized marketing materials, it becomes easier to increase usage of branded materials throughout your marketing networks, thus stretching the influence of your brand.
- Simple content syndication - Keep copy and images together in a content bundle and let it flow into any combination of templates automatically. You can even pull copy from the asset metadata fields for images stored in the digital asset library.
For product information visit www.widencollective.com
Watch a demo of the Widen Dynamic Media Building application in action.
Google+
