Catalog Publishing - Manage Product Data and Layout Catalogs Online
Streamline the catalog production process and publish product information to print and web channels.
The catalog production process is a time-consuming and cyclical process involving a variety of people - copywriters, photographers, marketing, merchandising, product managers, art directors, designers, and legal - all of whom are scrambling to meet the final deadline. The Widen system provides an online interface that allows all parties to get your catalogs to press faster, at lower cost, and without adding resources.
From content collection to delivery of the final files, Widen will help your team streamline the catalog production process to quickly respond to changing market conditions and gain competitive advantage.
Benefits of the Widen online Catalog Publishing system:
- Manage product data and catalog components - Bring all data together in one central online library–copy, charts, specs, pricing, and images–with the ability to automatically publish files for use across multiple media channels.
- Strengthen cross-departmental communication - Consolidate processes by eliminating repetitive tasks, adapt to changes more quickly, and reduce the risk of publishing inaccurate data and imagery.
- Layout complete catalog sections online - No design expertise necessary. No need to have InDesign or Quark installed on your machine. Simply use Widen's online platform to lay out all the copy, images and charts within each section and export the right files to your designers to do what they were hired to do–design, not sift through files.
- Publish data to print and web channels - Quickly and accurately repurpose content across catalogs, websites and print collateral to maintain a consistent image and message across all channels with flexibility to deliver targeted promotions.
- Flexible solutions for creatives - Whether you prefer the web-based interface or installed Appliance, Widen is a service provider that knows creative workflows. The Widen Appliance installed configuration allows your designers to access your images and other digital assets locally.
- Full line of premedia / prepress services available - Everything from digital photography to color retouching and page production, Widen is your single source for getting your catalogs completed on-time and on-budget.
For product information visit www.widencollective.com
Watch a demo of the Widen Catalog Publishing application in action.
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