Webinars

Learn, grow, and succeed with digital asset management education


Upcoming Webinars

Getting your DAM ROI

Jake Athey and Nina Brakel-Schutt
January 12, 2017
Getting to your DAM ROI and justifying your DAM role.

Collective Community Series featuring Kerry

Jake Athey and Courtney Roe from Widen and Melinda Lee from Kerry
January 17, 2017
How Kerry went about reinvigorating their DAM.

Using the Adobe Creative Cloud Integration

Deanna Ballew and Tyson Purcell
January 18, 2017
How Widen works with the new Adobe Creative Cloud connector.

User engagement: Connect, plan, create

Laurel Norris
January 25, 2017
Answer key questions and develop a plan to engage your users.

Recent Webinars

DAM Zaps: Explorations in Content Automation

Jake Athey and Caitlin Honan
December 14, 2016
Dive into capturing content with Zapier, IFTTT and more automation solutions to upload content into your DAM using the tools you use everyday.

Widen's 2017 State of Connectivity Report

Nina Brakel-Schutt and Jake Athey
December 8, 2016
Insights behind how and why marketing and creative professionals want to stay connected, today and in the future.

Portals Lab Online

Jake Athey and Deanna Ballew
December 7, 2016
See how to use portals with examples from early adopters and tips for getting started.

Guide to Visual Content Marketing

Jake Athey and Peg Miller of the B2B Marketing Academy
December 1, 2016
A deep dive into content strategy and actionable tips to give your marketing more horsepower.

Widen Summit Webinar Series

Plan Your Creative Workflow Journey

Bob Samuels
November 9, 2016
What would you do if you had more time to do the work you love? Your team has processes in place, but may lack a clear vision of the big picture and how everything connects. Managing creative processes can seem like a daunting and dangerous journey – and can get in the way of you focusing on the work you love. In this session we’ll help you to define and streamline your team’s workflow process using the new Widen Workflow tool.

Connect the Content Lifecycle

Deanna Ballew
November 2, 2016
Dive into your content lifecycle and discuss how Widen's tools will connect each phase of the lifecycle from planning your content to analyzing it's performance. We'll share ideas and practices for making content scalable, repurposable, and valuable.

Your Revenue-Generating DAM Toolkit

Jake Athey
October 26, 2016

A DAM system is far more than a place to store rich media. Generate revenue, gain brand control, and increase asset exposure by extending your DAM to sales teams, retailers, distributors, franchisees, and more.

DAM Tools: Connect via the API

Adam Knutson and Chris Schroeder
October 19, 2016
Discover new Widen connectors with Salesforce and Sitecore, as well as the new API Instant Search Connector. Come away with ideas and examples of how the Widen API can be used to connect your tools and improve workflows.

The Hitchhiker’s Guide to User Engagement

Lori Rott and Rebecca Running
October 12, 2016
Learn to successfully communicate the benefits of the DAM, overcome barriers to user adoption, and inspire your users to join the DAM Adventure during this 45 minute webinar.

Getting Ready for Your DAM Adventure

Getting Ready for your DAM Adventure

Lanita Haag and Emily Jacoby
October 5, 2016
Prepare for your DAM adventure by building a solid governance model for your operation. In this webinar, we'll walk you through defining the WHAT, the WHO, the HOW, the WHEN, and the WHY for a successful DAM.

Live your brand identity with DAM Webinar

Live your Brand Identity with DAM

Jake Athey and Nina Brakel-Schutt
September 28, 2016
Your brand is one of the most important assets your organization has – and your DAM site is a gateway that supports and controls it. The more branded your DAM site is to your company, the more likely people will connect to it, engage with it, and keep using it. If you’re not branding your site and making use of simple features to share your identity with control, clarity and consistency, it's a missed opportunity.

Capitalizing on DAM Trends in Martech

Capitalizing on the DAM trends in MARTECH

Jake Athey
June 29, 2016
See how digital asset management has emerged as a critical technology to the marketing ecosystem powering:

1. Content & experiences across martech ecosystems
2. Marketing agility and agile marketing approaches
3. Content analytics and marketing insights

On Demand Webinars

Create the go-to content hub for your team

Create the go-to content hub for your team

Nate Holmes and Jake Athey
November 8, 2016
Content helps us connect to our audience through many channels. The problem is with all the people working on the creation and all the places content is used, it’s easy to get lost. Lost content can’t be optimized, reshared, reused, repurposed. Join us for this webinar to explore a better way and the possibility of a content hub!

Widen's Approach to DAM

Widen's Approach to DAM

Jake Athey and Nina Brakel-Schutt
October 27, 2016
This webinar may be better titled as “Who Gives a DAM about us, it's about you.” The truth is, DAM is not easy. Yet, we aim to make it easier for you by being your digital asset management partner for life. Join us for this 30-minute webinar to learn about Widen’s approach to DAM solutions, service, experience, direction, ROI and more.

DAM Basics: Benefits, ROI, and building use cases

DAM Basics: Benefits, ROI, and use cases

Laurel Norris and Lexy Spry
July 12, 2016
This is the first is a two-part series on the basics of digital asset management (DAM), covering the fundamentals of finding a system, estimating the value, and understanding user needs.

1. How DAM can benefit your organization
2. Determining return on investment (ROI) of a DAM
3. Building personalized use cases to prepare for vendor demos

DAM Basics: Implementation & administration

Laurel Norris and Lexy Spry
July 26, 2016
During the second part of this series on the basics of digital asset management (DAM), we talk more about setting up and maintaining a DAM system, including:

1. The role of a DAM admin
2. Implementing a DAM system

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