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Digital Asset Management ROI - Justifying Asset Management Software

Justifying Asset Management Software and Calculating a Digital Asset Management ROI

Being able to calculate a DAM ROI is required in today's economy, but cost savings become very clear to organizations creating and managing vast amounts of digital media. The economic justification of an asset management software implementation can be segmented into five separate areas: process improvements, cost reduction, revenue generation, new profit centers and brand protection. Savings can be attributed to both hard-dollar and soft-dollar costs.

Digital Asset Management ROI Factors:

• Improve processes - Streamline tasks, increase productivity with creation of new assets, add more time for creative activities, and increase accessibility for repurposing existing assets.
• Reduce costs - Lower production expenses, reduce costs of manual tasks, eliminate redundant work, cut costs of covering up errors from asset misuse, lower cost of consumables (print, CDs, shipping) and reduce internal IT infrastructure costs.
• Increase revenues - Gain a competitive advantage with reduced time-to-market and lower development costs of digital media products or marketing communications.
• Add new profit centers - DAM-enabled infrastructure creates business agility with the ability to quickly repurpose digital content and media services to new markets and new business opportunities.
• Protect the brand - Eliminate the risk a brand faces from the distribution and publishing of outdated, unreleased or inaccurate product photos.

These ROI factors need to be measured in tandem against the upfront cost of installed DAM software implementation and how much ongoing support is offered by the vendor. Consideration must be given to all of the costs that go into typical software implementations including: hardware, software, security, servers, storage, backup, bandwidth, disaster recovery and support.

Measuring Success with Digital Asset Management Software ROI

Organizations invest in asset management software systems to maximize the return on investments made in the creation of images, videos, audio, creative files and other marketing materials. Measuring the success of DAM software systems vary based on the intended use of the system, the scale of the deployment and the nature of the deploying business. Some deployments are positioned as archival with limited access whereas others are positioned as an active repository with significant worldwide activity. In either case, decisions first need to be made on user adoption and digital asset use.

1. User Adoption - How many users are using the DAM?... How often?... For what purpose?
2. Digital Asset Use - What digital assets are being used?... How are they being used?... How often?

To learn more about measuring the success of DAM, visit the Digital Asset Management ROI Calculator at: DigitalAssetManagement.com.