Digital Media Management

Digital media management involves the functions to manage digital media where the assets are the product.

Digital media management solutions allow you to efficiently manage and distribute digital media assets. Widen defines digital media management as the set of processes and toolsets used to manage assets where the media is the product for the organization. That is as opposed to digital asset management where the digital assets represent the product or service the organization offers. In industries like media and publishing, the content they manage (and in turn publish) is their product that they bring to the market. Digital media management solutions are closely associated to digital asset management in that they still require the ability to perform critical functions assisting with the creation, management, distribution, publishing and archival of digital media.

Core functions of digital media management systems:

Create - Upload newly captured, created and repurposed assets.
Collaborate - Share files and ideas with others online without sending actual files.
Review - Upload and route files for comments, approval and version tracking.
Manage - Preview, tag and control rights and release dates.
Version - Update files and maintain all previous iterations.
Access - Search and find what you're looking for instantly.
Transform - Convert or transcode derivative formats from one master file.
Distribute - Send assets to anyone, anywhere, anytime.
Repurpose - Reuse assets to increase return on marketing investments.
Archive - Backup and preserve assets indefinitely without sacrificing file integrity.