Digital media management solutions allow you to efficiently manage and distribute digital media assets. Widen defines digital media management as the set of processes and toolsets used to manage assets where the media is the product for the organization. That is as opposed to digital asset management where the digital assets represent the product or service the organization offers. In industries like media and publishing, the content they manage (and in turn publish) is their product that they bring to the market. Digital media management solutions are closely associated to digital asset management in that they still require the ability to perform critical functions assisting with the creation, management, distribution, publishing and archival of digital media.
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