What is DAM?

Digital Asset Management (DAM) helps you improve productivity, reduce costs and promote brand consistency.

Wikipedia defines Digital Asset Management (DAM) as the "set of tasks and decisions surrounding ingesting, annotating, cataloguing, storage and retrieval of digital assets, such as photos, logos, videos and creative files."

Still confused? The simple definition from Widen is this: DAM allows you to store, retrieve and distribute images, videos, creative assets and other digital media representing an organization's brand. Basically, if you can create it, we can store it for you so you can control it.

What does DAM mean for you? So now that you know what DAM is, what does it mean for you? Simple. DAM means never losing track of your assets. Never having to spend hours searching for that one draft you know you saved. DAM means thousands of dollars in savings and hundreds of hours of productivity. And DAM means taking control of your brand image so your clients see a consistent face every time they see your business.

Widen began developing its software supporting creative and marketing workflows for creating, managing and distributing digital media well before Digital Asset Management was adopted as the industry term over 17 years ago.

Use the links below to learn about the DAM basics

The "stuff" that goes in a DAM System - What is a Digital Asset?
Defining DAM - What is Digital Asset Management?
The Life Cycle for Digital Media Asset Management
Benefits of DAM Asset Management
Driving the Market Demand for DAM Software
Hosted vs. Installed Digital Asset Software
Why to Choose Hosted Digital Asset Management
How to Justify DAM - Digital Asset Management ROI
DAM Where Assets are the Product - Digital Media Management

Want to learn more about Widen DAM products? Request your online product demo.