Cloud DAM
Cloud DAM, a Natural Move for Digital Asset Management
More and more applications that span just about every sector of the economy are moving to cloud computing. "Cloud" refers to software that is hosted entirely off-site, as opposed to programs that are hosted, used and managed on in-house servers and accessed via the Web. High-speed Internet and improvements in various applications made cloud computing possible. Users end companies quickly learned how easy, affordable and reliable cloud-based systems were, so it's only natural that the cloud has rapidly turned into the online platform of choice for most programs and applications. Cloud DAM is no exception and fits in perfectly with management of digital assets.
These are some of the reasons for the comfortable fit between digital assets and cloud DAM:
- Distributed environments –The Internet has facilitated the expansion of companies across state and, in some cases, international lines. This, in turn, has resulted in more marketing and sales teams working far from company headquarters. The only way for such employees to work in an efficient and productive manner is to use the Internet for communication and interaction with administrators. Cloud DAM provides all users with programs that can be accessed from anywhere in the world as long as they have Internet connections.
- Storage of assets – Digital marketing materials such as videos and high-resolution images take up large amounts of memory. A few of each won't affect the performance of in-house servers very much, but several hundred certainly will. With cloud DAM, problems related to storage of large libraries of assets are negated by those assets' being entirely hosted on third-party servers.
- Software management – This is one of the main benefits of cloud computing, and it works just as well for management of digital assets as it does for other applications. The IT department can focus on keeping in-house technology running smoothly instead of spending most of its time trying to fix software. Cloud DAM leaves the management of software to those who know it best: the people who designed and wrote it.
- Higher potential – Relegating various features of a cloud DAM system to different companies and servers increases the capabilities of the system because each can provide more power to its respective applications. For example, a company dealing in storage can provide more space for assets whereas the company that provides the software for managing digital assets can concentrate on keeping its product running at its highest potential.
- Better service – Another benefit of a cloud DAM platform is that the provider of each feature of the system is also likely offer better service for its respective aspect of the system. This is because they are able to concentrate on that, as opposed to the system as a whole, and will also be the respective experts on the parts of the system they provide.
The Benefits of Cloud DAM for Marketing
Cloud DAM is also a good fit for marketing teams that work with digital assets for the following reasons:
- Cloud DAM for branding – Strict control of marketing materials is essential for effective branding, especially when marketing teams are working in distributed environments. Cloud DAM provides the type of platform that facilitates such control over assets while also providing quick and easy access to users. Cloud-based DAM systems offer this type of control by using software designed for hierarchical online user access. In other words, there is an administrator who has access to all assets and, in turn, decides what assets should be accessible to other users.
- Online storage with cloud DAM – Keeping assets in the cloud ensures that a wider variety and greater number of quality, high-resolution images and videos are available at all times to marketing teams. Problems associated with hosting large assets on in-house servers are eliminated with cloud DAM hosting, and and those assets can be downloaded by marketers as needed.
- More efficient and productive marketing – Cloud DAM also allows marketers to be more efficient and productive by greatly facilitating their access to appropriate materials. This way, they can download whichever materials they need and adapt them to situations they are familiar with without having to waste administrators' time with requests for various digital assets.
Widen uses cloud computing for its digital asset management solutions because it is the most reliable, secure, efficient and cost-effective means of managing digital assets.
Request your live product demo to see how well Widen Software as a service in a cloud DAM platform works.
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