Digital Asset Management Video
Digital asset management video solutions allow you to manage and publish videos leveraging scalable cloud computing resources.
Gartner Predicts that by 2013, more than 25 percent of the content that workers see in a day will not be documents, but audio, video or images. While the expected growth and popularity of online video is great for information consumers, it poses several problems for internal IT infrastructures trying to come up with digital asset management video solutions.
The downside is digital asset management video files are exponentially larger than written documents. Even a graphics-intensive word processing document is unlikely to be more than five (5) MB. A 90-second video shot with a consumer-grade video camera, however, can easily take up 150 MB of storage as well as 13.3 Mbps of bandwidth. The drive toward better-looking and better-sounding high definition video shot with commercial-grade equipment will push that number up even more.
Moreover, multiple copies of a file in multiple locations use even more storage. It also makes version control nearly impossible, since someone has to remember each file's location and update or renew it when a new one becomes available or when it expires. Plus, there isn't always an easy way to search for the right video based on the content without digital asset management video solutions in place.
Software-as-a-Service (SaaS) digital asset management video solutions simplify the tasks associated with managing, finding and distributing video assets across the Web because you don't have to have the internal infrastructure to support it. As a SaaS provider utilizing cloud computing resources, Widen delivers highly scalable and efficient digital asset management video systems. It also provides a separate channel for outside parties to access video, preserving corporate bandwidth.
Digital files become valuable assets through the attachment of metadata (descriptive information about the content). Metadata elevates video content into assets because it can be indexed, versioned, secured, stored and assigned a lifecycle state, a unique ID and an owner. When metadata is applied to video files, digital asset management video solutions provide several benefits, including:
- All users watch the same file from the same source - Rather than creating separate files for each web destination, all consumers of that asset watch it from the same source - even though it may be seen from thousands of webpages. Digital asset embed codes in the page greatly reduce storage requirements and makes it easier to update video assets.
- Easier distribution - A challenge with video is getting the enormous file from the source server to other locations. With DAM, all viewers are sent to one location to see the file. Rather than sending the entire file, the code required to post the video pointer travels through e-mail or is downloaded from a secure pick-up page.
- Greater control over what is being viewed - Digital asset management video solutions create a master control point assuring that when an update occurs, all users see the most current content.
- Simpler, more effective organization - Digital asset management video solutions provide a central control point along with all other types of digital assets. Metadata is what makes the asset searchable and is used to control rights, access levels, release dates and obsolescence.
- Simplified backup - All digital assets, including video, require backup and safe storage. Core video files in multiple formats need individual backup, increasing storage requirements. With DAM, single files can be backed up, and then used to create and deliver the rest, significantly reducing storage requirements.
Explore Widen's Video Asset Management solution in greater detail.
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