Video Content Management
Video Content Management for marketers without dedicated internal IT resources.
Video content management is a hot topic for marketers and organizations of all sizes looking to take advantage of one of the fastest growing online activities – watching videos. The increasing consumer demand amplified by the increasing amount of devices capable of producing and displaying video content has caused marketers to look for cost-effective resources for video content management as they ramp up strategies to use video. For everything from commercials to customer testimonials, training videos and viral marketing videos, organizations must find a way to manage and distribute these massive files. Furthermore, the transition and craze to high-definition video is fueling the concern for more economical resources for video content management.
Supporting video and the worldwide demand for video consumption is best managed through digital asset management technologies from providers using software-as-a-service (SaaS). The U.S. Internet Industry Association says video is creeping up to consuming 80% of available bandwidth. Internal IT departments cannot scale fast enough to meet the rising video requirements of marketing and creative teams. IT personnel in small to medium sized businesses need help from third-party providers to manage and distribute these massive files. They are best served by the Widen philosophy on managing video - "one internet, one file." Centralizing video files with a software-as-a-service provider and allowing all consumers of that content to watch it from the same source through thousands of different web pages is the most economical way for small to medium-sized businesses to handle video content management.
Widen Video Content Management capabilities:
- Centralize existing video assets - Manage, index, categorize, protect, preview, transcode, and send videos online.
- Manage and categorize other digital assets - still images, animations, audio clips, documents, and presentations.
- Reduce time and effort - For both videographers creating and repurposing content and marketing administrators cataloging, using and distributing the content.
- Scale to meet the demand - Embedded links allow you to reach large, widespread audiences in real time supporting tens of thousands of simultaneous users internally and externally.
- Leverage Widen's existing infrastructure - Hardware, software, video encoders, bandwidth and privatized CDN.
- Deliver video across your diverse IT environment with a system that is cross-platform, cross-device and cross-browser.
- Track popularity of assets ordered to gauge demand and make better informed informed decisions for future asset creation, market coverage and resource allocation.
Explore Widen's Video Asset Management solution in greater detail.
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