Web DAM
Web DAM, Some Basics to Know About Web DAM
The evolution of marketing materials has taken a big step forward within the past five years. Marketing departments and companies have had to steadily evolve to changes in communication since the advent of the Internet but these adaptations were minor and manageable compared to what is asked of marketing teams at present times.
Improvements in online video and image technologies, mobile devices, and the huge popularity of social media sites have all conspired to generate the need for a new marketing dynamic. A higher online presence is easily accommodated but marketing teams start to run into serious problems as soon as they begin to accumulate digital assets. This is the critical point at which web DAM suddenly became a necessary aspect of modern day marketing.
What exactly is web DAM?
"DAM" stands for digital asset management and refers to organizing, controlling, categorizing, analyzing, and storage of digital assets (among other applications). Web DAM is the term used for management of digital assets that uses the Internet (or "web") as its platform. Effective management of assets requires an Internet connection because this is where videos, images, and other digital marketing materials are hosted and how they are accessed. Web DAM should not be confused with DAM programs designed to only be used on an in-house basis, file sharing carried out on in house servers, or other programs developed for various ways to manage digital assets without using the web as a platform.
What Web DAM Does
Web DAM provides both administration and users with an easier means of managing digital assets. Administration benefits from using web DAM for the following reasons:
- Online storage – As the number and types of digital assets grow apace, so does the need for larger and larger amounts of bandwidth. Most in house servers simply don't have the space needed to host a large number of digital images and videos without compromising other functions. As videos continue to increase in popularity and improvements in technology keep boosting the resolution (and thus size) of images, storing asset libraries on in house servers could become impossible for the majority of companies. With web DAM, however, in house servers can always work at appropriate capabilities because even the largest of digital asset libraries are hosted off site and accessed via the web. This allows administrators to focus on productive management as opposed to dealing with server shutdowns and spending most of their time dealing with the IT department.
- Easy communication with and distribution of assets to a global workforce – No matter where marketing teams are working, a web DAM system allows administrators to be in touch with anyone who has access to the Internet. This greatly facilitates communication and makes sure that users have whatever assets are needed at any given time and place.
- Centralized control – Administrators that use a web DAM system decide who has access to which assets. This simple aspect of organization has a huge impact on marketing efficiency and branding.
How Users Benefit From a Web DAM System:
- Easy access to assets – No matter where users work, they will always have access to the most appropriate assets for their tasks as soon as they connect to the web.
- Higher focus and higher efficiency – Instead of fumbling around the in house server in search of a good asset or wasting the time of administrators with requests for videos, images, and other marketing materials, users can quickly get the assets they need by simply connecting to the web DAM system and choosing from the folder of assets made available to them.
Why Marketing Teams Need Web DAM
Marketing teams can barely afford not to use a web DAM system if they want to keep up with the competition in an environment where social media plays such a huge role. This is because the user-driven nature of social media sites makes it necessary for marketing teams to frequently interact with and present digital asset marketing materials to potential clients on a regular basis. The large number of digital assets required for such a high degree of direct marketing are more easily stored on off site servers in a web DAM system than on in house servers. Web DAM also provides the means for working in distributed environments, a common aspect of marketing in a global economy and highly connected world.
How Widen Provides Web DAM
Widen offers Software as a Service for management of digital assets in a web-based platform. Digital Asset Management solutions provide clients with the tools needed to boost efficiency and branding. The Widen Media Collective is sophisticated web DAM program bringing together tools for core digital asset management, project collaboration and dynamic media building. Request your live product demo of these SaaS programs to experience how easy management of digital assets can be with Widen web DAM.
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