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Go to the Widen blog where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Inform Your Best-Ever Content Strategy

Smart businesses of every kind know that they need a content strategy to succeed in the information-overloaded world of today.

If your content strategy includes more than just copy on your website, you're going to need more than just a CMS and Google Analytics to inform your decisions. Your digital asset management system gives you the data you need on marketing videos, whitepapers, product sell sheets, and imagery used to support your content and business strategy.

There are four ways that a DAM system can make a big impact on your content strategy.

  • Inventory your content to identfy gaps and redundancies
  • Learn from the past content wins and loses
  • Get into the mind of your audience
  • Identify people and process challenges

Dive into these four opportunities in the article and take your content strategy to the next level.

Inform your content strategy

Get in touch with Nate

Nate Holmes
Content Marketing Manager 

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Widen, 6911 Mangrove Lane, Madison, Wisconsin 53713 United States
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