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Great product 
great people
great community

With team members across the US and UK

Widen people, who we are

People with passion

A talented group of doers who like doing things a little differently.

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Meet our executive team

Meet Our Team

Matthew Gonnering, CEO

Matthew Gonnering

Chief Executive Officer

Deanna Ballew, CINO

Deanna Ballew

Chief Innovation Officer

Michael Kiesler, CFO

Michael Kiesler

Chief Financial Officer

Jake Athey, CP of Marketing and Customer Experience

Jake Athey

VP of Marketing and Customer Experience

Debby Leisner, VP of Business Operations

Debby Leisner

VP of Business Operations

Ben Dotte, Senior Director of Engineering

Ben Dotte

Senior Director of Engineering

Widen is responsive, honest, and straightforward. We ourselves have learned a lot about how to be a vendor by working with Widen.

Jeana Clark

Veritas Health

Who is Widen?

Widen people abstract organization flow chart


We are the guardians of digital content and the ambassadors of the story. We build high-performing software that empowers organizations to create compelling, meaningful, and measurable experiences with their customers. Delivered with unparalleled service and fueled by a community of customers.

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One of the reasons we chose Widen was customer service. We could tell right away that customer service was up there.

Janeene Nagaoka
Graphic Designer at Ventura County Community College District
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Our values in action

  • Big Brothers Big Sisters of Dane County
  • Breast Cancer Recovery Foundation
  • Community Support Network
  • Dane County Humane Society
  • Design Like Mad
  • Domestic Abuse Intervention Services of Madison
  • Feeding America
  • Funk Out Cancer supporting UW Carbone Cancer Center
  • Gilda’s Club, Madison
  • Goodman Community Center
  • Greater Madison Chamber of Commerce
  • Habitat for Humanity
  • Hackney Food Bank, London
  • Madison Metropolitan School District
  • Madison Museum of Contemporary Art
  • Madison Network of Black Professionals
  • Madison Region Economic Partnership
  • Magazine Literacy Network
  • Maydm
  • Monona, Wisconsin Volunteer Fire Department
  • Ronald McDonald House Charities
  • Second Harvest Foodbank of Southern Wisconsin
  • The Children’s Network, London
  • Underdog Pet Rescue of Wisconsin